As an Amazon seller, have you ever felt like you're throwing darts in the dark when it comes to your advertising spending?
If you are anywhere, near to a Yes, then Perpetua might be the helping hand you need.
Perpetua has been a game-changing software for many Amazon sellers like me that promises to shed light on the true impact of your ad campaigns across multiple channels and marketplaces.
According to their website, Perpetua showcases “customizable, enterprise-level reporting” that gives you a bird's-eye view of how your business and products are performing in their respective categories.
But it is so? Let's take a deeper look into this Perpetua Review and understand why I choose Perpetua.
What is Perpetua?
Perpetua is an AI-powered advertising automation platform designed to help e-commerce businesses grow and scale their operations across various online marketplaces. It allows users to automate their advertising campaigns on platforms like Amazon, Instacart, and Walmart by setting goals such as target advertising cost of sales (ACOS) or return on ad spend (ROAS), and daily budgets.
Perpetua's AI engine then optimizes and manages the campaigns, making real-time bid adjustments to meet the specified targets. The platform also provides comprehensive reporting and analytics to measure advertising performance across multiple channels, enabling data-driven decision-making for maximizing growth and profitability.
| Attribute | Details |
|---|---|
| Company Name | Perpetua |
| Founded | 2016 |
| Headquarters | Toronto, Canada |
| Primary Product | Retail Media Optimization Software |
| Supported Marketplaces | Amazon, Walmart, Instacart, Target, Google Ads |
| Key Features | Bid Automation, Keyword Management, Campaign Creation, Advanced Reporting |
| Pricing Plans | Starter ($250/month), Growth ($550/month), Pro ($550/month + % of ad spend), Enterprise (Custom Pricing) |
| Customer Support | Onboarding Support, Customer Success Team, Perpetua Slack Community |
| Notable Clients | Crocs, Hero Cosmetics, Mike's Hot Honey, Delta Galil |
| User Rating | 4.5 Stars on G2 |
| Integration | Amazon DSP, Amazon Marketing Cloud, Datalake Integration |
| Global Offices | Toronto, London, Berlin, Tokyo, Shanghai, São Paulo, Portsmouth |
| Website | perpetua.io |
| Mission Statement | To give superpowers to anyone that sells online |
| Recent Milestones | Joined forces with Sellics, Voted Leader on G2 nine times in a row |
Key Features of Perpetua
1. Complete PPC Automation
Perpetua offers a Complete PPC Automation feature that transforms how you manage your advertising campaigns. This powerful tool encompasses Bid Automation, Keyword Management, and Campaign Creation/Automation, ensuring your ads are always optimized for maximum performance.
| Feature | Description |
|---|---|
| Bid Automation | Automatically adjusts bids to meet target ACoS, optimizing ad spend. |
| Keyword Management | Automates keyword discovery and optimization, adding high-performers and negating low-performers. |
| Campaign Creation | Simplifies campaign setup and management, aligning with strategic objectives. |
2. Advanced Reporting and Analytics
Perpetua's Advanced Reporting and Analytics feature is designed to give you a comprehensive understanding of your advertising performance, helping you make data-driven decisions that drive growth. Here's how it works:
| Feature | Benefit |
|---|---|
| Account Overview Dashboard | Centralized performance tracking |
| Market Intelligence Reporting | Competitive analysis and growth opportunities |
| Digital Shelf Insights | Real-time optimization of product listings |
The Account Overview Dashboard provides a bird's-eye view of your account's performance, allowing you to quickly identify trends and areas for improvement. You can easily compare the performance of Perpetua-created ads against your existing campaigns and track your budget and spending in real-time.
Market Intelligence Reporting takes things to the next level by providing actionable insights into your product performance, competitor analysis, and market trends. With customizable, enterprise-level reporting, you can gain a comprehensive understanding of how your business and products are performing within your category.
Digital Shelf Insights is the cherry on top, offering a detailed view of your product's online presence across various retailers. Monitor your product listings, content quality, pricing, inventory levels, and customer feedback to optimize your digital shelf and drive sales.
3. Customizable Recommendations
Perpetua’s smart recommendations and contextual, conversion-based bidding algorithms are designed to maximize the efficiency of your ad spend. You can set rules to optimize campaigns based on target metrics like TACoS (Total Advertising Cost of Sales).
This powerful tool provides:
4. Specialist Support
Perpetua offers dedicated support to help you navigate and optimize your advertising strategies. This includes access to a team of experts who can provide actionable insights and recommendations.
5. Seamless Integration with Major Marketplaces
Perpetua supports advertising on major marketplaces like Amazon, Walmart, Instacart, and Target. This broad compatibility allows you to manage all your campaigns from a single platform, simplifying your workflow and enhancing efficiency.
Getting Started with Perpetua
Sign Up for an Account: Visit perpetua.io and click “Get Started” to create your account.
- Connect Your Marketplace Account(s):
- Log in to your Perpetua account.
- Click “Add Account” and select your organization.
- Choose “Seller Account” as the account type.
- Name your account (use your brand name).
- Click “Connect Amazon Advertising” and log into your Amazon account.
- Select the merchant and marketplace(s) you want to connect.
- Authorize Perpetua to access your Seller account data.
- Set Your Advertising Goals:
- Define clear goals like maximizing sales, increasing profit, or building brand awareness.
- Set target metrics like Target ACoS based on your goals.
- Create Campaigns Automatically:
- Input your strategic objectives. (sales growth, profitability, brand defense, etc.)
- Let Perpetua's ad engine automatically create and execute campaigns tactically.
- Leverage Advanced Automation:
- Automated bid optimization to reach your Target ACoS.
- Automated keyword harvesting and negative keyword implementation.
- Automated budget allocation and pacing.
- Access Reporting and Analytics:
- Utilize Perpetua's customizable enterprise reporting.
- Gain insights into incremental sales, market trends, and competitor activity.
- Measure the true impact of ad spend across channels and marketplaces.
- Optimize Continuously:
- Perpetua's algorithms continuously monitor and optimize your campaigns.
- Make data-driven adjustments based on Perpetua's smart recommendations.
By following this guide, you can efficiently set up and leverage Perpetua's powerful automation and optimization capabilities to drive profitable growth for your ecommerce business.
Perpetua Pricing Plans
Perpetua offers a range of pricing plans designed to cater to businesses of various sizes and advertising needs. Each plan provides a set of features tailored to different levels of ad spend and marketplace access. Here’s a detailed breakdown of the available pricing plans:
| Plan | Starter Plan | Growth Plan | Pro Plan | Enterprise Plan |
|---|---|---|---|---|
| Monthly Cost | $250 | $500 | $500 + % of ad spend | Custom Pricing |
| Monthly Ad Spend | Up to $5,000 | Up to $10,000 | Up to $200,000 | Over $200,000 |
| Marketplace Access | Single marketplace | Access to 2 marketplaces | Unlimited (min. $250/marketplace) | Unlimited |
| Key Features | Onboarding call, Access to Perpetua Support Team, Access to Perpetua Slack community | All Starter features, Dedicated eCommerce Associate | All Growth features, Dedicated Data Strategist, 3 & 6-week checkpoint call, Customized launch strategy, Quarterly business review | All Pro features, Dedicated Strategic Partner Manager, White-glove account set-up, Early access to Betas, Amazon Marketing Cloud integration, Datalake integration, Custom dashboard production |
Who Should Use Perpetua?
Perpetua is the ideal solution for ecommerce businesses and Amazon sellers looking to optimize their advertising efforts with minimal manual intervention. Whether you're a small business owner aiming to scale your operations or a large enterprise managing extensive campaigns across multiple marketplaces, Perpetua offers the tools and automation you need to succeed.
- Hands-Off Sellers: If you prefer a completely hands-off approach to PPC management, Perpetua's advanced automation and smart recommendations will handle everything for you, from bid adjustments to keyword management.
- Data-Driven Marketers: For those who thrive on data and analytics, Perpetua's robust reporting features provide deep insights into campaign performance, helping you make informed decisions.
- Growth-Focused Brands: If your goal is to drive incremental growth and maximize ROI, Perpetua's intelligent algorithms and market intelligence tools will help you achieve remarkable ad performance.
Perpetua Pros and Cons
As someone who has extensively used Perpetua, here are my thoughts on its strengths and weaknesses. This section will help you understand what makes Perpetua a powerful tool and where it might fall short.
| Pros | Cons |
|---|---|
| Easy Campaign Setup: Setting up campaigns is straightforward and quick. | Poor Campaign Structure: The automated campaign structure may not always yield the highest ROI. |
| Complete Bid Automation: The AI handles bid adjustments, saving time and optimizing ROI. | Transition Issues: Transitioning from existing campaigns can be challenging and may result in the loss of profitable campaigns. |
| Organic Rank Tracking: Tracks your organic search rankings effectively. | Limited Control Over Bidding Strategy: Users have limited control over the bidding strategies employed by the AI. |
| Keyword Management Automation: Automatically manages keywords, adding high-performers and negating low-performers. | Annual Contracts and Auto-Upgraded Pricing: The pricing model involves annual contracts and automatic price upgrades, which may not suit all businesses. |
| PPC Performance Analysis: Provides detailed insights into PPC campaign performance. | |
| Actionable Growth Insights: Offers valuable market intelligence and competitor analysis. | |
| Advanced Reporting: Customizable, enterprise-level reporting for comprehensive performance analysis. |
Customer Success Stories
Perpetua has helped numerous businesses across various industries achieve remarkable success in their advertising campaigns. Here are a few customer success stories that highlight the platform's capabilities:
Mike's Hot Honey, a popular condiment brand, utilized Perpetua's advanced targeting and optimization features to climb the best-seller ranks on Amazon. By automating their campaigns and leveraging Perpetua's smart recommendations, they were able to increase their advertising efficiency and drive significant sales growth.
Crocs, the popular footwear brand, utilized Perpetua's advanced targeting capabilities to reach new audiences and grow its market share. By accessing Perpetua's contextual and conversion-based bidding algorithms, Crocs was able to maximize the impact of their advertising spend and drive incremental sales growth.
Delta Galil, a leading global manufacturer of apparel, turned to Perpetua to manage their Amazon operations at scale. With Perpetua's automation and optimization features, Delta Galil was able to streamline its advertising campaigns, improve efficiency, and drive profitable growth across multiple product lines.
Perpetua Alternatives
If you're exploring alternatives to Perpetua for your Amazon PPC and ecommerce advertising needs, here are three top contenders: Helium 10, Jungle Scout, and AMZScout.
| Feature | Helium 10 | Jungle Scout | AMZScout |
|---|---|---|---|
| Product Research | ✔ Black Box, Xray | ✔ Product Database, Opportunity Finder | ✔ Product Database, PRO Extension |
| Keyword Research | ✔ Cerebro, Magnet | ✔ Keyword Scout | ✔ Keyword Tracker |
| PPC Management | ✔ Adtomic | ✗ | ✗ |
| Inventory Management | ✔ Inventory Protector, Alerts | ✗ | ✗ |
| Ease of Use | Easy | Easy | Easy |
| Support | 24/7 Live Chat, Email, Knowledge Base | Email, Live Chat, Knowledge Base | Email, Knowledge Base |
1. Helium 10
Helium 10 is a comprehensive suite of tools designed for Amazon sellers. It offers everything from product and keyword research to inventory management and PPC optimization. With features like Black Box for product discovery, Cerebro for keyword research, and Adtomic for PPC management, Helium 10 is a powerhouse for scaling your Amazon business.
2. Jungle Scout
Jungle Scout is renowned for its robust product research capabilities. It helps sellers find profitable products, optimize listings, and track performance. Key features include the Product Database, Keyword Scout, and Opportunity Finder. Jungle Scout also offers extensive educational resources, including webinars and tutorials, to help sellers maximize their success.
3. AMZScout
AMZScout focuses on data-driven product and keyword research. It provides insights into profitable niches, sales estimates, and historical trends. Key features include the Product Database, PRO Extension, and Keyword Tracker. AMZScout is particularly useful for identifying seasonal demand fluctuations and optimizing listings for better visibility.
Quenching Questions Related to Perpetua
How does Perpetua's Bid Automation Work?
Perpetua's bid automation uses AI-powered algorithms to adjust bids in real time based on performance data. This ensures that you always pay the optimal price for keywords, maximizing your return on investment (ROI) and achieving your target ACoS.
Can Perpetua help with Keyword Management?
Yes, Perpetua automates keyword management by harvesting high-performing keywords and negating low-performing ones. This ensures your ad spend is allocated effectively, improving overall campaign performance.
How does Perpetua's Reporting and Analytics Feature Work?
Perpetua offers advanced reporting and analytics, providing insights into campaign performance, market trends, and competitor activity. The Account Overview Dashboard, Market Intelligence Reporting, and Digital Shelf Insights help you make data-driven decisions.
Who Should Use Perpetua?
Perpetua is ideal for ambitious brands, busy marketers, and growth-driven agencies looking to optimize their ecommerce advertising. It is suitable for businesses of all sizes, from small startups to large enterprises.
Is Perpetua Right for Your Ecommerce Business?
Perpetua stands out as a powerful and comprehensive advertising optimization platform for ecommerce businesses. With its advanced automation, intelligent bid management, and detailed analytics, Perpetua helps you maximize your ad performance across Amazon, Walmart, and other marketplaces.
While it has some limitations, such as limited control over bidding strategies and a challenging transition process, its benefits far outweigh the drawbacks.
If you're looking to streamline your PPC campaigns, boost ROI, and drive incremental growth, Perpetua is a top choice.
Ready to take your ecommerce advertising to the next level? Book a demo and experience the transformative power of Perpetua today! 🚀
