Do you know what's one of the biggest headaches for Amazon sellers?
Finding the right keywords to optimize product listings. It's a constant struggle to rank higher in search results.
But what if there was a tool that could make keyword research easy, No more hassles?
One such tool is MerchantWords, with it you can uncover a goldmine of relevant keywords that shoppers are actually searching for. No more guesswork or relying on outdated data. This tool gives you real-time insights into customer behavior and search trends, helping you make data-driven decisions for your product listings.
Intrigued?
Well, in this MerchantWords review, we will explore each and every aspect that you need to have a look into, including features, its pros & cons, and pricing, along with some of the alternatives as well.
What is MerchantWords?
MerchantWords is a cloud-based software platform that provides Amazon sellers with a wealth of data-driven tools for keyword research, product analysis, and search engine optimization (SEO). Founded in 2012, the company has spent nearly a decade refining its algorithms and amassing a vast database of Amazon search data.
At its core, MerchantWords aims to help sellers identify the most relevant and profitable keywords for their products, enabling them to optimize their listings and advertising campaigns for maximum visibility and sales. However, the platform offers much more than just keyword research, with features that span the entire product lifecycle – from ideation and market analysis to listing optimization and performance tracking.
Quick Facts About MerchantWords
How Does MerchantWords Work?
MerchantWords collects data directly from the Amazon search bar, analyzing hundreds of millions of products and billions of searches since 2012. When Amazon updates its search algorithms, MerchantWords adapts its own algorithms to maintain reliable keyword data and performance metrics.
The tool provides a user-friendly interface where you can enter a word, phrase, or ASIN to access a wealth of keyword data, including:
- Estimated monthly search volume
- Related search terms
- Related product categories
- Seasonality trends
- Top-ranking products for each keyword
You can also download the results as CSV files for further analysis and integration with your existing workflows.
MerchantWords Review (My Overall Experience)
Using MerchantWords has been a game-changer for my Amazon business. The intuitive interface and extensive keyword database have helped me uncover high-traffic keywords and optimize my listings effectively.
The ASIN Plus and Digital Shelf tools provided invaluable insights into my competitors‘ strategies, allowing me to stay ahead in the market.
Thanks to MerchantWords, my product visibility and sales have significantly increased, making it an indispensable tool in my Amazon SEO toolkit.
Key Features of MerchantWords
MerchantWords offers a suite of powerful tools designed to help Amazon sellers optimize their listings, discover new opportunities, and outperform their competition. Here’s a detailed look at each key feature:
1. ASIN Plus 🔍
ASIN Plus is a reverse ASIN lookup tool that allows you to see all the keyword phrases where a specific product ranks on page one of Amazon search results. By entering an ASIN, you can access hundreds of Amazon keyword phrases, view key performance metrics, and discover what keywords competitors are using in their listings and advertising campaigns.
By simply entering an ASIN, you can:
Pro Tip: Use ASIN Plus to find low-competition keyword opportunities to maximize your Amazon PPC campaigns.
2. Classic Search 📈
The Classic Search tool is the original Amazon keyword tool created by MerchantWords. This tool is perfect for discovering high-opportunity long-tail phrases and tracking search volume history.
This tool allows you to:
3. Collections 📚
Keyword Collections allow you to save and curate your keyword research for listing optimization, PPC campaigns, and product research. You can easily add keywords and phrases from various tools like Classic Search and ASIN Plus. Collections help you track the performance of your keywords over time and keep your research organized.
With Collections, you can:
4. Digital Shelf 🏆
The Digital Shelf feature helps you build a winning strategy by providing insights into your product’s performance compared to competitors. It shows where your product ranks among others, the top-ranking keywords you share, and the keywords your competitors are ranking for that you are missing.
Digital Shelf enables you to:
5. Emerging Trends 📈
Emerging Trends is an exclusive tool that helps you spot new and trending search terms before your competitors. This feature is essential for staying ahead of market trends and discovering new niches.
This tool helps you:
6. Keyword Explorer 🔍
Keyword Explorer makes Amazon keyword research quick and easy. It allows you to analyze and edit search results from any of MerchantWords' keyword tools. You can filter and refine search results, see the top seed terms and most relevant long-tail phrases, and exclude irrelevant words.
Keyword Explorer allows you to:
7. Keyword Multiplier 🔢
Keyword Multiplier helps you discover complementary terms related to your original search.
This tool is perfect for expanding your keyword strategy and finding new ways to connect with customers.
With Keyword Multiplier, you can:
8. Market Insights 📊
Market Insights provides competitive analysis to help you gather market intelligence and spot opportunities. This tool allows you to compare your product to another ASIN based on price, reviews, and star ratings.
Market Insights enables you to:
9. Page 1 Products 🥇
Page 1 Products shows you the top-ranking products for any keyword. This feature helps you understand what’s driving sales and identify product targeting campaigns.
This tool allows you to:
User Onboarding and Setup process in MerchantWords
Here is a step-by-step guide to the user onboarding and setup process with MerchantWords:
- Go to the MerchantWords website and click on “Sign Up“.
- Select your preferred subscription plan (Silver, Gold, or Platinum).
- Provide your billing information and complete the payment process.
- Log in to your new MerchantWords account.
- Set up your profile by adding your name, company, and other details.
- Familiarize yourself with the MerchantWords dashboard and main menu.
- Explore the available tools like Classic Search, ASIN Plus, Digital Shelf, etc.
- Start your first keyword search by entering a seed keyword into the search bar.
- Analyze the search results, search volume, and trends.
- Refine your search using filters like regional marketplaces, date ranges, and more.
MerchantWords Pricing Plans
MerchantWords offers a variety of pricing plans to accommodate sellers at different stages of their Amazon business. The four main plans are Silver, Gold, Platinum, and Enterprise.
Silver Plan
The Silver plan, at $35 per month or $350 per year, is ideal for sellers just starting on a single Amazon marketplace. It includes access to tools like ASIN Plus, Classic Search, Keyword Collections, Digital Shelf, and Market Insights.
Gold Plan
The Gold plan, at $79 per month or $790 per year, is designed for businesses operating across Amazon's regional marketplaces in North America, the UK/Europe, or Asia/Australia. It includes all the features of the Silver plan with expanded regional data access.
Platinum Plan
The Platinum plan, at $149 per month or $1,490 per year, is best suited for large established brands, agencies, or teams looking to scale their business. It offers additional seats and higher usage limits compared to the Gold plan.
Enterprise Plan
The Enterprise plan, at $749 per month, is tailored for enterprise-level users and agencies requiring unlimited searches and custom solutions.
All plans, except Enterprise, offer a discount when opting for annual billing, effectively providing two months of service for free.
| Plan | Monthly Price | Annual Price | Key Features |
|---|---|---|---|
| Silver | $35 | $350 (2 months free) | – Single Amazon marketplace access – 1 user seat – 500 monthly searches – Tools: ASIN Plus, Classic Search, Keyword Collections, Digital Shelf, Market Insights |
| Gold | $79 | $790 (2 months free) | – Regional Amazon marketplace access (North America, UK/Europe, or Asia/Australia) – 1 user seat – 1,000 monthly searches – All Silver plan features – Keyword Multiplier, Emerging Trends |
| Platinum | $149 | $1,490 (2 months free) | – Global Amazon marketplace access – 3 user seats – Unlimited searches – All Gold plan features – Higher usage limits |
| Enterprise | $749 | N/A | – Global Amazon marketplace access – 20 user seats – Unlimited searches – All Platinum plan features – Custom solutions |
Pros and Cons of MerchantWords
Pros
Cons
How MerchantWords Compare to its Alternatives?
To provide a well-rounded perspective, let's compare MerchantWords to two popular alternatives: Helium 10 and AMZScout.
MerchantWords vs. Helium 10
Helium 10 is a complete suite of tools for Amazon sellers, offering features for keyword research, product research, listing optimization, and more. While both platforms excel at keyword research, Helium 10 offers a broader range of tools that cover various aspects of an Amazon business.
In terms of keyword data and research capabilities, MerchantWords and Helium 10 are relatively evenly matched. However, MerchantWords' interface and reporting are often praised for their user-friendliness and visual appeal.
Pricing-wise, Helium 10 offers more affordable plans. However, MerchantWords' higher-tier plans may be more cost-effective for sellers who primarily need advanced keyword research and listing optimization tools.
MerchantWords vs. AMZScout
AMZScout is another popular tool for Amazon sellers, with a focus on product research, keyword research, and listing optimization. Like MerchantWords, AMZScout offers a range of keyword research tools, including keyword tracking, search volume estimation, and related keyword suggestions.
One area where AMZScout excels is in its product research capabilities, with tools for identifying profitable product opportunities and analyzing market trends. However, MerchantWords' keyword data and listing optimization features are generally considered more robust and comprehensive.
In terms of pricing, AMZScout offers more affordable plans. However, MerchantWords' higher-tier plans may provide better value for sellers who prioritize advanced keyword research and listing optimization.
The Final Stroke
MerchantWords is a powerful Amazon keyword research tool that offers sellers an edge in the crowded e-commerce marketplace.
With its extensive database of over 2 billion keywords, accurate search volume data, and user-friendly interface, MerchantWords simplifies the process of discovering high-opportunity keywords and optimizing product listings for maximum visibility.
By accessing the tool's comprehensive suite of features, including ASIN Plus, Digital Shelf, and Emerging Trends, sellers can gain valuable insights into competitor strategies and market trends.
While the subscription cost may be a consideration for some, the potential benefits of increased traffic, improved rankings, and sales growth make MerchantWords a worthwhile investment for serious Amazon sellers looking to supercharge their business and dominate their niche.
