Do you find Amazon repricing tools confusing? I’ve analysed the Aura Repricer pricing plans to show you exactly what you get.
Aura Repricer Pricing starts at just $37 per month for beginners, scaling up to $237 for high-volume sellers.
Let’s break down the costs, features, and savings to find your ideal plan.
Key Takeaways
🤑 Aura Repricer Pricing Overview 🤑
| Aura Repricer Pricing Plans | Monthly Price | Annual Price |
|---|---|---|
| Starter | $47/mo | $37/mo ($451/Year) |
| Essential | $97/mo | $77/mo ($931/Year) |
| Plus | $197/mo | $157/mo ($1,891/Year) |
| Pro | $297/mo | $237/mo ($2,851/Year) |
⭐ Note: The prices listed above reflect the annual billing discount. Monthly-only billing options are typically higher.
1. Starter Plan
👉 Cost: $37/month (billed annually at $451)
The Starter plan is the entry-level option designed for new sellers.
If you are just launching your Amazon business or have a smaller catalog, this is where you should start.
Key Features:
2. Essential Plan
👉 Cost: $77/month (billed annually at $931)
The Essential plan is the “Recommended” tier for growing businesses.
Once you cross the $15k monthly sales mark, you will want to upgrade to this tier. It doubles your capacity and adds more flexibility.
Key Features:
3. Plus Plan
👉 Cost: $157/month (billed annually at $1,891)
The Plus plan is built for high-volume sellers who need serious automation.
If your store is scaling fast and you are managing hundreds of SKUs, the Plus plan ensures you never hit a bottleneck.
Key Features:
4. Pro Plan
👉 Cost: $237/month (billed annually at $2,851)
The Pro plan is the top-tier solution for large agencies and enterprise sellers.
This plan unlocks everything Aura has to offer, including priority support and massive listing capacities.
Key Features:
Test Aura Risk-Free with a 14-Day Free Trial
Aura offers a 14-day free trial that lets you test the full power of the Essential plan without any commitment.
The best part? No credit card required.
You can connect your Amazon account, activate the Maven™ AI repricing strategy, and see real results before spending a penny.
During the trial, you get access to reprice up to 250 listings with AI, manage 2 marketplaces, and create 2 workflows.
If you decide Aura isn't right for you, simply let the trial expire—no cancellation hassle, no automatic charges.
This risk-free approach makes it easy to see if Aura's AI-powered repricing can boost your Buy Box wins and increase your profit margins.
Smart Ways to Reduce Your Aura Repricer Costs
Save 20% Yearly on Aura Repricer Plans
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Pay annually and keep more profits — yearly Aura Repricer billing saves you about 20% versus monthly payments.
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Aura Repricer vs. Competitors: How Does It Stack Up?
| Feature | Aura Repricer | BQool | Informed.co |
|---|---|---|---|
| Starting Price | $37/mo (Annual) | $25/mo | $99/mo |
| AI Repricing | Included in all plans | Available from $50/mo | Included in all plans |
| Free Trial | 14 Days (No CC) | 14 Days | 14 Days |
| Listings Limit | Unlimited | 1,000 (Basic) | Unlimited |
| Marketplaces | Amazon & Walmart | Amazon | Amazon & Walmart |
| Best For | Growing Sellers | Budget Sellers | Enterprise Brands |
Final Thoughts: Is Aura Worth the Cost?
Aura delivers enterprise-grade AI repricing for just $37/month, making it a steal compared to pricier competitors.
For most sellers, the immediate increase in Buy Box wins pays for the subscription within the first few days.
With a 14-day free trial (no credit card needed), testing it is completely risk-free.
