10+ Best Amazon Keyword Tools 2024 → Research Takes a Deeper Dive

As an Amazon seller, I can understand that conducting keyword research is crucial to Amazon's FBA success.

The right keywords can significantly improve product visibility, leading to increased traffic and conversions.

So, grab your virtual machete, and let's hack our way through the Amazon SEO undergrowth to discover the best Amazon keyword tools that'll have you swinging from the top of the search results in no time!

Check Out the Hottest Amazon Keyword Tools Right Now

AMZ Keyword Research Tool	Pricing Plans	G2 Ratings
Helium 10	$29 per month	4.2 Stars
Jungle Scout	$29 per month	4.6 Stars
Viral Launch	$58 per month	3.3 Stars
SellerApp	$39 per month	4.7 Stars
Ahrefs	$99 per month	4.5 Stars
MerchantWords	$29 per month	3.3 Stars
DataHawk	$15 per month	4.5 Stars
AMZ Tracker	$50 per month	NA
Sellozo	$149 per month	NA
AMZ Scout	$49 per month	4.8 Stars
Keyword Tool Dominator	$9 per month	4.0 Stars

1. Helium 10

Helium 10 is a comprehensive Amazon seller software that offers powerful keyword research tools for optimizing product listings. Its Magnet and Cerebro features provide in-depth keyword analysis, helping sellers discover high-volume search terms and competitor strategies.

The is one of the best Amazon keyword tools processes billions of data points daily, offering accurate search volume estimates and trend insights. With additional tools for listing optimization, inventory management, and PPC automation, Helium 10 empowers sellers to make data-driven decisions and boost their Amazon business performance.

Why Helium 10?

• Cerebro tool for reverse-engineering competitor keyword strategies.
• Magnet tool for discovering high-volume, low-competition keywords.
• Smart Complete feature for uncovering long-tail keyword variations.
• Keyword Tracker for monitoring ranking progress over time.
• Frankenstein tool for processing and organizing keyword lists.
• Listing Builder for optimizing product listings with targeted keywords.
• Index Checker to verify keyword indexing status.
• AI-powered content generation for listing optimization.
• Chrome Extension for quick on-page keyword analysis.

Helium 10 User Interface

2. Jungle Scout

Jungle Scout is a powerful Amazon seller software that offers robust keyword research capabilities. Its Keyword Scout tool provides valuable insights into search volume, trends, and competitor rankings. Sellers can uncover high-converting keywords, analyze historical data, and optimize their product listings and PPC campaigns.

Like other ideal amazon keyword tools, it also offers reverse ASIN lookups to reveal competitors' keyword strategies. With features like advanced filtering and global marketplace search, Jungle Scout empowers sellers to refine their Amazon SEO and boost product visibility, ultimately driving more sales and revenue.

Why Jungle Scout?

• Keyword Scout for discovering high-converting keywords.
• Reverse ASIN lookup to uncover competitors' keyword strategies.
• Historical search volume data to analyze keyword trends over time.
• PPC cost insights to view estimated cost-per-click for keywords.
• Organic and sponsored ranking data to track keyword performance.
• Keyword list organization for easy access.
• Export functionality for further analysis.
• Recommended keywords based on Jungle Scout's data.

Jungle Scout User Interface

3. Viral Launch

Viral Launch is specifically built to assist Amazon sellers in successfully launching their products.

It is a one-stop solution for Amazon sellers, offering a range of features to streamline your e-commerce business, including product research, keyword tracking, listing optimization, and other optimization tools to maximize sales.

Viral Launch is known for its accuracy, with a reported accuracy rate of approximately 80%.

It is a favorite among many Amazon sellers, from beginners to seasoned professionals, due to its user-friendly interface and robust features.

Why Viral Launch?

• Accurate search volume data for informed keyword targeting.
• Keyword relevance scores to prioritize high-impact keywords.
• Competitor keyword analysis for strategic optimization.
• Intuitive interface for easy keyword discovery and management.
• Keyword tracking to monitor SEO performance and rankings.
• Product idea validation to assess market demand and profitability.
• Listing optimizer for creating compelling, keyword-rich content.
• Keyword filters for refining results based on specific criteria.
• Seamless integration with Amazon Seller Central for efficient workflow.

Viral Launch User Interface

4. SellerApp

SellerApp is an advanced tool that offers powerful keyword research capabilities for amazon sellers. As an all-in-one solution, it provides advanced product intelligence and keyword insights to help sellers discover high-potential niches and optimize product listings.

The platform's Keyword Research feature uncovers low-competition, high-opportunity keywords to boost brand visibility and drive sales. SellerApp's Listing Optimizer analyzes keyword visibility and search rank, while its AI-powered automation enhances PPC campaign management.

This data–driven tool empowers sellers to make informed decisions and scale their Amazon business effectively.

Why SellerApp?

• Reverse ASIN lookup for discovering competitors' keywords..
• Long-tail keyword suggestions for low-competition niches.
• Amazon-specific keyword database for accurate research.
• Keyword tracking to monitor rankings and optimize listings.
• Semantic keyword analysis for identifying high-converting terms.
• Negative keyword tool for refining PPC campaigns.
• Keyword translation for international market expansion.

SellerApp User Interface

5. Ahrefs

Ahrefs, a leading SEO tool suite, offers a powerful Amazon Keyword Tool for e-commerce sellers. This tool helps optimize product listings by providing valuable insights into search trends on Amazon. Users can discover high-volume keywords, analyze competitor rankings, and access accurate search data from real Amazon users.

The tool offers unique metrics like Clicks, Return Rate, and Clicks Per Search, enabling sellers to make data-driven decisions. With coverage for 170 countries and the ability to save and export keyword lists, Ahrefs empowers sellers to enhance their Amazon SEO strategy and boost product visibility.

Why Aherfs?

• Unique metrics: Clicks, Return Rate, and Clicks Per Search.
• Keyword Difficulty score to assess ranking potential.
• SERP overview to analyze top-ranking product listings.
• Competitor analysis to uncover their keyword strategies.
• Return Rate data to identify keywords with high returning customer potential.
• Clicks Per Search metric to find keywords that drive sales.
• Parent-Child keywords to optimize for highly relevant search queries.
• Keyword Lists to save and export data for further analysis.

Aherfs User Interface

6. MerchantWords

MerchantWords is a powerful keyword research tool for Amazon sellers. Established in 2012, it was the first among Amazon keyword tools and has since evolved to offer a suite of comprehensive SEO tools and services.

The platform provides a large database of terms that customers use to search for products on Amazon, along with estimated monthly search volume, related search terms, and related product categories.

This data is collected from Amazon's 11 marketplaces, ensuring a global perspective on shopper searches and product trends.

The tool is particularly useful for Amazon sellers looking to optimize their product listings, improve visibility, and ltimately increase sales.

Key Features of MerchantWords

• ASIN lookup for competitor keyword insights.
• Keyword multiplier for expanding seed keyword lists.
• Seasonal trend forecasting for strategic planning.
• Emerging trends identification for niche opportunities.
• Mobile search data for app store optimization.
• Multi-language support for international markets.
• Bulk keyword export for efficient workflow.

MerchantWords User Interface

7. DataHawk

DataHawk is a powerful Amazon analytics platform that offers comprehensive keyword research capabilities for e-commerce sellers.

This tool provides a complete overview of every aspect of selling on Amazon, from keywords and product listings to inventory and financial reports.

It is used by a wide range of businesses, including Fortune 500 companies, SMBs, and e-commerce companies, to grow their presence on Amazon.

DataHawk's technology scans millions of products and thousands of search queries regularly, providing valuable insights for decision-making.

Why DataHawk?

• Share of Voice analysis for comprehensive keyword visibility assessment.
• AI-generated content recommendations based on top-performing keywords.
• Cross-marketplace keyword performance comparison for international sellers.
• Keyword performance metrics including click-through rates and conversion data.
• Automated keyword suggestions for listing optimization.
• Historical keyword trend analysis to identify seasonal patterns.
• Custom keyword lists for organized research and tracking.

8. AMZ Tracker

AMZ Tracker is another powerful Amazon Keyword Research tool that can boost your Amazon seller rank and provide a competitive edge over your rivals.

It provides real-time tracking of product rankings, competitor analysis, and negative review alerts. The tool's Deepwords feature uncovers valuable long-tail keywords, while its Super URL function helps boost product visibility.

AMZTracker also offers listing optimization suggestions and hijack alerts to protect sellers' listings. With its 360° seller strategy, including offensive, defensive, and reconnaissance approaches, AMZTracker empowers sellers to improve their Amazon SEO and drive more sales.

Why AMZ Tracker?

• Super URL tool to boost product rankings.
• Negative review alerts for quick customer service responses.
• Competitor analysis with sales and Best Seller Rank tracking.
• Unicorn Smasher Pro Chrome extension for instant market insights.
• Integration with Vipon, a large Amazon deal site, for promotional campaigns.
• Deepwords technology for uncovering valuable niche keywords.
• Super URL functionality for off-Amazon traffic optimization.

AMZ Tracker User Interface

9. Sellozo

Sellozo is a comprehensive Amazon automation suite that optimizes advertising efforts and enhances business growth for Amazon sellers.

 It features an innovative Campaign Studio with a drag-and-drop interface for easy PPC management. Sellozo's AI-driven automation helps sellers increase profits and lower ACoS through intelligent bidding and keyword harvesting.

The platform provides real-time analytics and performance tracking, enabling sellers to make data-driven decisions. With its unrivaled automation and customizable templates, Sellozo streamlines Amazon SEO efforts and enhances overall campaign performance.

Why Sellozo?

• Integrated repricer tool to optimize both pricing and PPC strategies.
• Expert PPC consultation included with managed service plans.
• Campaign visualization for a holistic view of account structure and performance.
• Drag-and-drop interface in Campaign Studio for easy PPC management.
• Automated bidding to lower ACoS and increase ad profit.
• Expert support from US-based Amazon specialists.

10. AMZScout

AMZScout provides tools and services that are meticulously built to assist Amazon sellers in making good decisions when starting or expanding their business.

 It offers features like Reverse ASIN Lookup and Amazon Keyword Search to uncover high-volume search terms and competitor insights. The tool provides search volume data, keyword trends, and product performance metrics to inform listing optimization strategies. 

AMZScout is an official partner of Alibaba, providing a feature built into the PRO extension for searching local and international suppliers on Alibaba in one click.

Why AMZScout?

• Alibaba supplier integration for seamless product sourcing.
• Niche Score metric to evaluate overall market potential.
• Visibility Score to gauge competition levels in real-time.
• One-click keyword export for easy integration into listings and PPC campaigns.
• Keyword tracking to monitor ranking progress over time.
• AI-powered keyword recommendations tailored to specific products.
• Keyword clustering to organize terms by relevance and search intent.
• Multilingual keyword support for global Amazon marketplaces.

AMZScout User Interface

11. KEYWORD TOOL DOMINATOR

KEYWORD TOOL DOMINATOR is an extensive keyword research tool that uses the power of Autocomplete databases from major platforms like Google, YouTube, Amazon, Walmart, Bing, and eBay.

It provides the “real” keywords used by “real” users as “real” search terms, providing invaluable insights for content marketers, agencies, and SEO professionals.

The tool offers a Popularity Score and highlights Hot Keywords, enabling users to identify trending search terms. With features like keyword filtering, export options, and support for multiple Amazon marketplaces, it streamlines the SEO process for Amazon sellers.

Why KEYWORD TOOL DOMINATOR?

• Popularity Score (0-100) to prioritize high-impact keywords.
• Hot Keywords feature highlighting trending search terms.
• Filters for refining results by score, difficulty, and other metrics.
• Support for 21 global Amazon marketplaces.
• Three search modes: Normal, Precise, and Broad.
• Department-specific keyword research capabilities.
• No search volume data required, focusing on actual Amazon suggestions.
• Wildcard search capability for expanded keyword variations.

Keyword Tool Dominator User Interface

Frequently Asked Questions: Amazon Keyword Tools Demystified

My Experience with Amazon Keyword Research Tools

No doubt! These Amazon keyword research tools are vital for Amazon FBA success. In my Amazon selling journey, they've helped me discover high-performing keywords, understand customer search behavior, and optimize my product listings for better visibility and conversions.

Tools like Helium 10, Jungle Scout, and MerchantWords, among others, have been instrumental in my success.

They've provided me with data-driven insights, allowing me to find perfect keywords and stay ahead of the competition.

If you're serious about your Amazon business, I strongly recommend investing in one of these tools, especially in Helium 10 and Jungle Scout.

And hey, if all else fails, you can always try the time-honored tradition of asking your cat to walk across the keyboard – who knows, it might just work!😉