As an Amazon Seller, leveraging data is not just an advantage; it's a necessity. Utilizing Amazon seller analytics tools is akin to having a compass on a voyage—it guides your decisions and helps map the marketplace. Here's why analytics are vital.
A staggering 89% of consumers are more likely to buy products from Amazon than other e-commerce sites, making it imperative to leverage the right tools to stand out in this crowded arena. For Amazon sellers, this means embracing the right analytics tools to gain a competitive advantage and drive sustainable growth.
According to a study by McKinsey & Company, businesses that leverage analytics effectively are a staggering 23 times more likely to acquire customers and 19 times more likely to be profitable.
Imagine having a crystal ball that reveals your customers' preferences, purchasing behaviors, and the secret sauce behind your top-selling products. That's precisely what the best Amazon analytics tools offer – invaluable insights that can supercharge your sales, streamline operations, and elevate your brand's reputation.
We're now going to explore the 16 best Amazon analytics tools that are a must-know for business growth to propel your Amazon business to new heights.
Does Amazon Analytics Really Matter?
Oh, Come On! Analytics is undoubtedly an important backbone of any successful SEO strategy.
Analytics tools help understand your target audience and determine high-demand products. They also reveal potential growth opportunities. Examining customer feedback and reviews provides insights into product performance and customer satisfaction, enhancing your brand reputation on Amazon.
Analytics offer a wealth of insights into how your store is performing.
By analyzing data, you can:
- Identify trends
- Assess the success of marketing campaigns
- Make informed decisions to refine your business strategy
Analytics provides invaluable insights into your website's performance, user behavior, and areas for improvement. Without proper analytics tracking, you're essentially flying blind, unable to make data-driven decisions to optimize your online presence.
Check out our in-depth guide “Amazon Sales Analytics: Master Key Performance Metrics“ to learn how to leverage data for strategic decision-making, identify opportunities, and stay ahead of the competition.
Know 16 Best Amazon Analytics Tools!
| Serial Number | Tool Name | Rating |
|---|---|---|
| 1 | Helium 10 | 9.4/10 |
| 2 | Scale Insights | 9.2/10 |
| 3 | SellerApp | 9.1/10 |
| 4 | DataHawk | 8.4/10 |
| 5 | Zonguru | 8.3/10 |
| 6 | JungleScout | 8.2/10 |
| 7 | AMZ Tracker | 7.7/10 |
| 8 | AMZScout | 7.6/10 |
| 9 | HelloProfit | 7.5/10 |
| 10 | Viral Launch | 7.4/10 |
| 11 | Pacvue | 7.3/10 |
| 12 | Nozzle | 6.7/10 |
| 13 | Sellozo | 6.5/10 |
| 14 | Putler | 6.4/10 |
| 15 | AccelerList | 6.3/10 |
| 16 | SellerTools | 6.2/10 |
1. Helium 10 (Best All-in-One Platform)
Helium 10 is a powerhouse suite of tools designed to supercharge your Amazon business growth. It's an all-in-one platform that covers every aspect of your seller journey, from product research to listing optimization, advertising, and analytics. With Helium 10, you can streamline your operations and achieve higher profitability.
The platform provides robust data insights and excellent customer support, making it a trusted choice for Amazon sellers. Helium 10's tools are regularly updated with new features to ensure you stay ahead of the competition.
Best Features:
- All-in-One
- Powerful Analytics
- Listing Optimization
Pros & Cons:
| Pros | Cons |
|---|---|
| Comprehensive toolset | Steep learning curve |
| Robust data insights | Limited free plan |
| Excellent customer support | Some tools require separate subscriptions |
Pricing Plans:
- Free Plan (Limited features)
- Starter Plan: $39/month
- Strategy Plan: $99/month
- Elite Plan: $399/month
Free Trials: 50 free credits for new users
Anything Else You Need to Know?
Helium 10 integrates seamlessly with Amazon Seller Central and offers a Chrome extension for easy access. The platform's extensive knowledge base and training resources help users make the most of its features, ensuring you can continually optimize your Amazon listings and advertising strategies.
2. Scale Insights (Best For AI-Powered PPC)
Scale Insights is an AI-powered Amazon analytics platform that helps sellers optimize their PPC campaigns, manage inventory, and drive profitability. With its cutting-edge technology and user-friendly interface, it empowers sellers to make informed decisions and stay ahead of the competition.
The platform offers AI-driven optimization and customizable dashboards, making it ideal for both new and experienced sellers. Scale Insights seamlessly integrates with Amazon Seller Central, providing comprehensive tools for effective campaign management.
Best Features:
- Automated PPC
- Profit Optimization
- Inventory Management
Pros & Cons:
| Pros | Cons |
|---|---|
| AI-driven optimization | Limited free trial |
| Seamless integration | Focused on PPC and inventory |
| Customizable dashboards | Steep learning curve for beginners |
Pricing Plans:
- Starter Plan: $78/month
- Growth Plan: $198/month
- Enterprise Plan: Custom pricing
Free Trials:
- 30-day free trial with limited features
Anything Else You Need to Know?
Scale Insights is developed by experienced Amazon sellers, offering scalable campaign structures and actionable advertising insights. It integrates smoothly with Amazon Seller Central, ensuring streamlined management of PPC campaigns and inventory.
3. SellerApp (Best For Comprehensive Analytics)
SellerApp is an all-in-one platform that combines essential tools for Amazon sellers, including sales analytics, marketing optimization, and operational efficiency. Its user-friendly interface and comprehensive features empower sellers to make data-driven decisions and streamline their business operations.
SellerApp provides a comprehensive toolset with a profit dashboard and keyword tracking, making it easier for sellers to optimize their listings and increase sales. The platform also offers 24/7 customer support to help users maximize their Amazon selling potential.
Best Features:
- Profit Dashboard
- Keyword Tracking
- Listing Optimization
Pros & Cons:
| Pros | Cons |
|---|---|
| Comprehensive toolset | Limited free plan |
| Intuitive interface | Some advanced features require paid plans |
| 24/7 customer support | Limited integrations with third-party tools |
Pricing Plans:
- Basic Plan: $49/month
- Pro Plan: $99/month
- Elite Plan: $299/month
Free Trials:
- 7-day free trial
Anything Else You Need to Know?
SellerApp offers a Chrome extension for easy access to its tools, and it integrates seamlessly with Amazon Seller Central. The platform provides advanced product research tools and 24/7 customer support to help sellers optimize their Amazon strategies.
4. DataHawk (Best For SEO Analytics)
DataHawk is a powerful Amazon analytics tool that provides sellers with comprehensive data insights and market intelligence. From SEO optimization to product research, DataHawk offers a wide range of features to help sellers make informed decisions and stay ahead of the competition.
With advanced market research and powerful data visualization, DataHawk is ideal for sellers looking to enhance their Amazon strategies. The platform's automated reporting and customizable alerts ensure you always have the latest insights at your fingertips.
Best Features:
- SEO Analytics
- Product Research
- Advertising Insights
Pros & Cons:
| Pros | Cons |
|---|---|
| Advanced market research | Expensive pricing |
| Powerful data visualization | Limited free trial |
| Automated reporting | Steep learning curve |
Pricing Plans:
- Basic Plan: $49/month
- Pro Plan: $99/month
- Enterprise Plan: Custom pricing
Free Trials:
- 14-day free trial
Anything Else You Need to Know?
DataHawk offers a Chrome extension for easy access to its tools and provides advanced keyword tracking to enhance your SEO efforts. The platform integrates with Amazon Seller Central and offers customizable reporting and alerts to keep you updated on your performance.
5. Zonguru (Best For Inventory Management)
Zonguru is an all-in-one Amazon seller software that provides a comprehensive suite of tools to help you grow your business. From product research to inventory management, advertising optimization to data analytics, Zonguru has got you covered.
The platform offers powerful data insights and automated processes, making it easier for sellers to manage their Amazon operations efficiently. Zonguru's tools are designed to help you make data-driven decisions and achieve higher profitability.
Best Features:
- Product Research
- Inventory Management
- Advertising Optimization
Pros & Cons:
| Pros | Cons |
|---|---|
| All-in-one platform | Steep learning curve |
| Powerful data insights | Limited free trial |
| Automated processes | Some features require additional costs |
Pricing Plans:
- Basic Plan: $49/month
- Professional Plan: $99/month
- Enterprise Plan: Custom pricing
Free Trials:
- 14-day free trial
Anything Else You Need to Know?
Zonguru integrates with Amazon Seller Central and offers a Chrome extension for easy access to its tools. The platform provides customizable dashboards and reports, along with 24/7 customer support to assist you in optimizing your Amazon business.
6. JungleScout (Best For Product Research)
JungleScout is a popular product research and analytics tool for Amazon sellers. It helps you find profitable product opportunities, track your sales performance, and optimize your listings for better visibility and conversions.
With comprehensive data insights and a user-friendly interface, JungleScout is ideal for sellers looking to improve their Amazon strategies. The platform offers extensive training resources to help users make the most of its features.
Best Features:
- Product Research
- Sales Analytics
- Keyword Tracking
Pros & Cons:
| Pros | Cons |
|---|---|
| Comprehensive data insights | Limited free trial |
| User-friendly interface | Some advanced features require paid plans |
| Extensive training resources | Limited integrations with third-party tools |
Pricing Plans:
- Starter Plan: $39/month
- Professional Plan: $69/month
- Enterprise Plan: Custom pricing
Free Trials:
- 7-day free trial
Anything Else You Need to Know?
JungleScout offers a Chrome extension for easy access to its tools and provides advanced keyword research tools to enhance your product listings. The platform integrates with Amazon Seller Central and offers a mobile app for on-the-go access.
7. AMZ Tracker (Best For Competitor Analysis)
AMZ Tracker is a powerful Amazon analytics and optimization tool designed to help sellers track their performance, optimize their listings, and stay ahead of the competition. The platform offers comprehensive data insights and automated reporting, making it easier for sellers to improve their Amazon strategies.
With its robust competitor analysis tools, AMZ Tracker allows you to monitor your competition and make informed decisions. The user-friendly interface and detailed reports make it an essential tool for any Amazon seller looking to enhance their business.
Best Features:
- Sales Tracking
- Keyword Optimization
- Competitor Analysis
Pros & Cons:
| Pros | Cons |
|---|---|
| Comprehensive data insights | Limited free trial |
| Automated reporting | Some advanced features require paid plans |
| Competitor analysis | Limited integrations with third-party tools |
Pricing Plans:
- Basic Plan: $50/month
- Pro Plan: $100/month
- Enterprise Plan: Custom pricing
Free Trials:
- 14-day free trial
Anything Else You Need to Know?
AMZ Tracker integrates with Amazon Seller Central and offers a Chrome extension for easy access to its tools. The platform provides customizable dashboards and alerts to help you stay updated on your performance.
8. AMZScout (Best For Product Research)
AMZScout is a comprehensive Amazon seller tool designed to assist with product research, sales tracking, and keyword analysis. The platform offers a range of features that help sellers identify profitable products and optimize their listings for better visibility and sales.
The user-friendly interface and powerful data analysis tools make AMZScout an excellent choice for both new and experienced sellers. With detailed market insights and robust keyword tracking, you can make data-driven decisions to enhance your Amazon business.
Best Features:
- Product Research
- Sales Tracking
- Keyword Analysis
Pros & Cons:
| Pros | Cons |
|---|---|
| Detailed market insights | Limited free trial |
| User-friendly interface | Some advanced features require paid plans |
| Robust keyword tracking | Limited integrations with third-party tools |
Pricing Plans:
- Basic Plan: $29/month
- Pro Plan: $49/month
- Expert Plan: $99/month
Free Trials:
- 7-day free trial
Anything Else You Need to Know?
AMZScout integrates seamlessly with Amazon Seller Central and offers a Chrome extension for quick access to its features. The platform's detailed tutorials and customer support make it easier for sellers to navigate and utilize its tools effectively.
9. HelloProfit (Best For Profit Tracking)
HelloProfit is a specialized tool for Amazon sellers that focuses on profit tracking, sales analytics, and inventory management. It provides detailed financial insights, helping sellers keep track of their profitability and make informed business decisions.
The platform offers a user-friendly interface and real-time data updates, ensuring you always have the latest information at your fingertips. With HelloProfit, you can streamline your financial tracking and optimize your inventory management processes.
Best Features:
- Profit Tracking
- Sales Analytics
- Inventory Management
Pros & Cons:
| Pros | Cons |
|---|---|
| Real-time data updates | Limited free trial |
| Detailed financial insights | Some advanced features require paid plans |
| User-friendly interface | Limited integrations with third-party tools |
Pricing Plans:
- Basic Plan: $97/month
- Pro Plan: $197/month
- Enterprise Plan: Custom pricing
Free Trials:
- 14-day free trial
Anything Else You Need to Know?
HelloProfit integrates with Amazon Seller Central and offers customizable reports and alerts. The platform's detailed financial insights and user-friendly interface make it an essential tool for any Amazon seller looking to optimize their profitability.
10. Viral Launch (Best For Marketing Optimization)
Viral Launch is a comprehensive Amazon seller platform that provides tools for product research, market analysis, and listing optimization. Its suite of features is designed to help sellers maximize their sales potential and improve their marketing strategies.
The platform offers robust data analysis and user-friendly tools, making it easier for sellers to identify profitable products and optimize their listings. With Viral Launch, you can enhance your marketing efforts and drive higher sales on Amazon.
Best Features:
- Product Research
- Market Analysis
- Listing Optimization
Pros & Cons:
| Pros | Cons |
|---|---|
| Comprehensive toolset | Limited free trial |
| Robust data analysis | Some advanced features require paid plans |
| User-friendly tools | Limited integrations with third-party tools |
Pricing Plans:
- Basic Plan: $50/month
- Pro Plan: $100/month
- Enterprise Plan: Custom pricing
Free Trials:
- 14-day free trial
Anything Else You Need to Know?
Viral Launch integrates with Amazon Seller Central and offers a Chrome extension for easy access to its tools. The platform provides detailed tutorials and customer support to help sellers maximize their Amazon strategies.
16. Pacvue (Best For E-commerce Advertising)
Pacvue is a leading e-commerce advertising and management platform designed to help Amazon sellers optimize their ad campaigns and drive profitability. The platform offers a comprehensive suite of tools for advertising management, sales analytics, and competitive intelligence, enabling sellers to stay ahead in the competitive e-commerce landscape.
With its powerful automation features and detailed data insights, Pacvue helps sellers maximize their advertising ROI and streamline their marketing efforts. The user-friendly interface and robust reporting capabilities make it an essential tool for any Amazon seller looking to enhance their advertising strategies.
Best Features:
- Advertising Management
- Sales Analytics
- Competitive Intelligence
Pros & Cons:
| Pros | Cons |
|---|---|
| Comprehensive toolset | Limited free trial |
| Robust automation features | Higher pricing tiers |
| Detailed data insights | Steep learning curve for beginners |
Pricing Plans:
- Starter Plan: $499/month
- Pro Plan: $1,299/month
- Enterprise Plan: Custom pricing
Free Trials:
- 14-day free trial
Anything Else You Need to Know?
Pacvue integrates seamlessly with Amazon Seller Central and offers a Chrome extension for easy access to its tools. The platform provides extensive training resources and customer support to help sellers maximize their advertising performance and achieve higher sales on Amazon.
12. Nozzle (Best For Sales Analytics)
Nozzle is an advanced sales analytics tool designed to help Amazon sellers track their performance and optimize their strategies. The platform offers detailed data insights and automated reporting, making it easier for sellers to understand their sales trends and make informed decisions.
With its powerful data visualization tools and user-friendly interface, Nozzle is ideal for sellers looking to enhance their analytics capabilities. The platform's comprehensive reporting features ensure you always have the latest insights at your fingertips.
Best Features:
- Sales Analytics
- Data Visualization
- Automated Reporting
Pros & Cons:
| Pros | Cons |
|---|---|
| Detailed data insights | Limited free trial |
| User-friendly interface | Some advanced features require paid plans |
| Powerful data visualization | Limited integrations with third-party tools |
Pricing Plans:
- Basic Plan: $49/month
- Pro Plan: $99/month
- Enterprise Plan: Custom pricing
Free Trials:
- 14-day free trial
Anything Else You Need to Know?
Nozzle integrates with Amazon Seller Central and offers customizable dashboards and reports. The platform's detailed sales analytics and automated reporting make it an essential tool for any Amazon seller looking to optimize their performance.
13. Sellozo (Best For Advertising Management)
Sellozo is a comprehensive advertising management platform for Amazon sellers. It provides tools for PPC optimization, sales tracking, and inventory management, helping sellers maximize their advertising ROI and drive profitability.
The platform offers user-friendly tools and robust data insights, making it easier for sellers to manage their advertising campaigns and improve their performance. With Sellozo, you can streamline your advertising processes and achieve higher sales on Amazon.
Best Features:
- PPC Optimization
- Sales Tracking
- Inventory Management
Pros & Cons:
| Pros | Cons |
|---|---|
| User-friendly tools | Limited free trial |
| Robust data insights | Some advanced features require paid plans |
| Comprehensive advertising management | Limited integrations with third-party tools |
Pricing Plans:
- Basic Plan: $99/month
- Pro Plan: $199/month
- Enterprise Plan: Custom pricing
Free Trials:
- 14-day free trial
Anything Else You Need to Know?
Sellozo integrates with Amazon Seller Central and offers a Chrome extension for easy access to its tools. The platform provides customizable dashboards and reports, along with 24/7 customer support to assist you in optimizing your advertising strategies.
14. Putler (Best For Sales Analytics)
Putler is an advanced sales analytics tool designed to help Amazon sellers track their performance and optimize their strategies. The platform offers detailed data insights and automated reporting, making it easier for sellers to understand their sales trends and make informed decisions.
With its powerful data visualization tools and user-friendly interface, Putler is ideal for sellers looking to enhance their analytics capabilities. The platform's comprehensive reporting features ensure you always have the latest insights at your fingertips.
Best Features:
- Sales Analytics
- Data Visualization
- Automated Reporting
Pros & Cons:
| Pros | Cons |
|---|---|
| Detailed data insights | Limited free trial |
| User-friendly interface | Some advanced features require paid plans |
| Powerful data visualization | Limited integrations with third-party tools |
Pricing Plans:
- Basic Plan: $49/month
- Pro Plan: $99/month
- Enterprise Plan: Custom pricing
Free Trials:
- 14-day free trial
Anything Else You Need to Know?
Putler integrates with Amazon Seller Central and offers customizable dashboards and reports. The platform's detailed sales analytics and automated reporting make it an essential tool for any Amazon seller looking to optimize their performance.
15. AccelerList (Best For Listing Creation)
AccelerList is a streamlined listing creation tool for Amazon sellers. It simplifies the process of creating, managing, and optimizing product listings, helping sellers save time and enhance their productivity. The platform's user-friendly interface and efficient workflow make it an excellent choice for sellers looking to improve their listing processes.
With AccelerList, you can easily manage your inventory, create professional listings, and monitor your sales performance. The platform's powerful automation features and robust data management tools ensure you can stay ahead in the competitive Amazon marketplace.
Best Features:
- Listing Creation
- Inventory Management
- Sales Monitoring
Pros & Cons:
| Pros | Cons |
|---|---|
| User-friendly interface | Limited free trial |
| Efficient workflow | Some advanced features require paid plans |
| Powerful automation features | Limited integrations with third-party tools |
Pricing Plans:
- Basic Plan: $34.95/month
- Pro Plan: $59.95/month
- Enterprise Plan: Custom pricing
Free Trials:
- 7-day free trial
Anything Else You Need to Know?
AccelerList integrates with Amazon Seller Central and offers customizable dashboards and reports. The platform's detailed tutorials and customer support make it easier for sellers to navigate and utilize its tools effectively.
16. SellerTools (Best For Product Research)
SellerTools is a comprehensive product research tool designed for Amazon sellers. It provides in-depth data analysis, keyword tracking, and competitor monitoring to help sellers make informed decisions and improve their Amazon strategies.
The platform's user-friendly interface and powerful research tools make it an excellent choice for sellers looking to identify profitable products and optimize their listings. With SellerTools, you can stay ahead of the competition and maximize your sales potential.
Best Features:
- Product Research
- Keyword Tracking
- Competitor Monitoring
Pros & Cons:
| Pros | Cons |
|---|---|
| In-depth data analysis | Limited free trial |
| User-friendly interface | Some advanced features require paid plans |
| Powerful research tools | Limited integrations with third-party tools |
Pricing Plans:
- Basic Plan: $49/month
- Pro Plan: $99/month
- Enterprise Plan: Custom pricing
Free Trials:
- 14-day free trial
Anything Else You Need to Know?
SellerTools integrates with Amazon Seller Central and offers customizable dashboards and reports. The platform provides detailed tutorials and customer support to help sellers navigate and utilize its tools effectively.
