Are you tired of constantly checking your product rankings and sales data?
Wish there was an easier way to keep tabs on your Amazon business?

Well, have you heard of AMZ Tracker?

AMZ Tracker promises to make your life as an Amazon seller a whole lot simpler. But is it really all it's cracked up to be?
I've been using AMZ Tracker for a while now, so I thought I'd share my honest review with you.

In this AMZ Tracker Review, I'll share all the in-depth insights that I found about this excellent tool, what it is capable of, and how it can upscale your game to the next level.

AMZ Tracker Review (My Experience)

AMZ Tracker

As an Amazon seller, I've tried my fair share of tools, but AMZ Tracker has been a game-changer for my business. From the moment I started using it, I was impressed by its intuitive interface and comprehensive feature set. 🤩

The keyword tracking tool helped me identify high-converting keywords that my competitors were missing, giving me an edge. And the on-page analyzer? Pure gold! It pointed out areas for improvement in my listings, boosting my conversion rates like never before. 📈

But what really sets AMZ Tracker apart is its integration with Vipon. This powerful promotion tool skyrocketed my sales velocity, propelling my products to the top of Amazon's search rankings. 🚀 Needless to say, I'm a satisfied user and would highly recommend AMZ Tracker to any serious Amazon seller.

Quick Facts About AMZ Tracker

  • AMZ Tracker was one of the first Amazon seller software suites, pioneering features like keyword rank tracking and review monitoring in 2015-2016
  • AMZ Tracker provides negative review alerts to notify sellers whenever a product receives a 1-4 star review, allowing quick response. 
  • The tool includes hijack alerts that inform sellers if another seller tries to hijack their listing. 
  • AMZ Tracker has a keyword research tool to find high-converting keywords that competitors may be missing. 
  • It integrates with Vipon, one of the largest Amazon deal sites with over 2 million registered shoppers, to help promote products. 
  • AMZ Tracker has an active online community forum dedicated to discussing Amazon selling and answering seller questions. 
  • The Unicorn Smasher extension, developed by the AMZ Tracker team, provides free Amazon product research capabilities.

What is AMZ Tracker?

AMZ Tracker is an all-in-one tool designed for Amazon sellers to enhance their product listings, track keyword rankings, manage reviews, and analyze competitors. It was one of the first tools to offer Best Seller Rank (BSR) tracking and has since expanded its feature set to include a variety of tools aimed at helping sellers succeed on Amazon.

AttributeDetails
Tool NameAMZTracker
FounderTravis Jamison
HeadquartersHong Kong
Primary FunctionAmazon Seller Software
Key FeaturesKeyword Tracking, Competitor Analysis, Review Monitoring, Listing Optimization, Product Research, Promotions Management
Pricing PlansBasic: $50/month, Professional: $100/month, God Mode: $200/month, Legend: $400/month
Free Trial7-day free trial
Target UsersAmazon Sellers (Beginners to Advanced)
Supported MarketplacesAmazon.com, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.ca, Amazon.com.mx, Amazon.com.au
Customer SupportEmail Support, Community Forum
Official Websiteamztrackers.com
Refund PolicyMonthly Subscription: Refund within 10 days, Annual Subscription: Refund within 30 days 
Community ForumAMZTracker Community Forum 
Third-Party IntegrationsMailChimp for newsletter management 
Legal ComplianceGDPR compliant, specific rights for EU residents 
Children's PolicyNot available for children under 16 in the EU 
Contact InformationGDPR-compliant, specific rights for EU residents 

AMZTracker Key Features

AMZTracker packs a powerful punch with its comprehensive suite of features designed to help you dominate the Amazon marketplace. Let's dive into the key features that make this tool a must-have for any serious seller:

1. Keyword Research and Tracking

AMZTracker's Keyword Tracking feature is a game-changer for Amazon sellers looking to dominate their niche. With this powerful tool, you can monitor where your products rank for specific keywords, giving you valuable insights into your SEO efforts. But that's just the tip of the iceberg!

Keyword Research and Tracking

This powerful tool allows you to:

  • Effortlessly track your product rankings for targeted keywords.
  • Spy on competitors to see how you stack up against them.
  • Optimize your listings with data-driven insights to boost visibility and sales.

AMZTracker also offers an advanced Keyword Research Tool that helps you uncover high-converting keywords your competitors might be missing. Say goodbye to guesswork and hello to data-driven keyword strategies!

And if you're really looking to take your keyword game to the next level, AMZTracker's Deepwords feature is a must-have. This long-tail keyword search engine is exclusive to AMZTracker members, helping you find those super high-converting keywords that other tools overlook.

Imagine having a comprehensive view of your keyword performance, complete with metrics like:

  • Search Volume 📈
  • Keyword Difficulty 🥋
  • Estimated Traffic 🚦

With this data at your fingertips, you can make informed decisions and outrank your competitors with ease.

2. Competitor Analysis

AMZTracker's Competitor Analysis feature is a game-changer for Amazon sellers looking to stay ahead of the competition. 

Competitor Analysis

With this powerful tool, you can:

  • Track Competitor Sales: Monitor their sales and Best Seller Rankings. 🕵️‍♀️
  • Identify Listing Flaws: Find weaknesses in their product listings. 📈
  • Analyze Changes: See how their listing updates impact rankings. 🔍

Imagine having a comprehensive view of your competitors' strategies, complete with metrics like:

  • Pricing fluctuations 💰
  • Keyword performance 🔑
  • Conversion rates 📥

3. Conversion Rate Optimization

Optimizing your product listings for maximum conversions is crucial for success on Amazon. AMZTracker's Conversion Rate Optimization feature analyzes your listings and provides a list of recommended improvements, such as title length, bullet points, high-resolution images, and more. This tool can also be used to analyze competitors' listings, giving you insights into what they're doing better. 

Conversion Rate Optimization
  • On-Page Analyzer: This tool analyzes your product listings and provides a list of recommended improvements. It looks at factors such as title length, bullet points, high-resolution images, product ratings, number of reviews, and more.
  • Super URLs: These URLs help you increase your rankings by bringing traffic from off-Amazon to your listing. This can significantly boost your sales velocity and improve your search rankings.

4. Negative Review Alerts and Hijack Protection

Maintaining a high product rating and protecting your listings from hijackers are crucial for long-term success on Amazon. AMZTracker's Negative Review Alerts notify sellers whenever a customer leaves a less-than-5-star review, allowing them to respond promptly and potentially raise the rating. Additionally, the Hijack Alerts feature alerts sellers when someone tries to hijack their listing, giving them the opportunity to reclaim it before it's too late. 

  • Real-time alerts for negative reviews (1-4 stars) to enable quick response.
  • Hijack alerts to protect your listings from malicious sellers.
  • Account performance monitoring and defensive strategy guidance.

5. Product Tracking

With AMZ Tracker's Product Tracking, you can keep a close eye on your products' performance and make data-driven decisions. This feature allows you to:

6. Reviewer Hunter

Reviewer Hunter is currently in beta mode, but it's a promising tool for sellers looking to connect with their customers. This feature allows you to:

  • Search through your orders.
  • Retrieve customer emails (while complying with Amazon's terms of service).
  • Build relationships with your buyers.

Additional Features and Tools Offered by AMZ Tracker

AMZ Tracker isn't just a standalone Amazon seller tool; it's a comprehensive suite that includes several powerful tools designed to help you dominate your niche and skyrocket your sales. 🚀 Let's take a closer look at these game-changing tools:

VIPON 🎉

VIPON is one of the largest Amazon deal sites, boasting over 2 million registered shoppers. This platform allows you to promote your products through discount vouchers, driving sales velocity and improving your Amazon rankings.

  • Massive Audience: Reach millions of deal-hungry shoppers.
  • Boost Sales Velocity: Increase your sales quickly to improve your Best Seller Rank (BSR).
  • Easy Promotions: Set up discount vouchers and track their performance.

CashCowPro 💰🐮

CashCowPro is a profit analytics tool that helps you track your Amazon business's financial health. It offers features like:

  • Sales Data Analysis: Monitor your sales trends and profitability.
  • Keyword Tracking: Discover and track high-performing keywords.
  • Listing Optimization: Improve your product listings with A/B testing and detailed analytics.

This tool helps you keep a finger on the pulse of your business, ensuring you make data-driven decisions.

Unicorn Smasher Pro 🦄💥

Unicorn Smasher Pro is a powerful product research tool designed to help you find profitable niches on Amazon. 🦄

  • Detailed Metrics: Get insights into prices, bestseller ranks, reviews, ratings, and estimated sales.
  • User-Friendly Dashboard: Manage all your research in one place with an organized dashboard.
  • Free and Pro Versions: Start with the free version and upgrade to Pro for more advanced features.

AMZTracker User Onboarding and Setup Process

Here is a step-by-step guide for user onboarding and setup with AMZTracker:

STEP 1: Go to the AMZTracker website (amztrackers.com) and click “Start Your 7 Day Free Trial“.

AMZTracker website

STEP 2: Select a pricing plan (Basic, Professional, God Mode, or Legend) and click “Start Free Trial“.

AMZTracker pricing plan

STEP 3: Enter your name, e-mail address, and create a password to sign up for an account.

AMZTracker Sign up-Email

STEP 4: Provide your credit card details (you won't be charged until after the 7-day trial).

AMZTracker Credit card details

STEP 5: Log in to your new AMZTracker account.

STEP 6: Connect your Amazon Seller Central account to AMZTracker:

  • Go to Settings > Amazon Settings.
  • Click “Connect to Amazon” and log in with your Seller Central credentials.
  • Select the Amazon marketplaces you want to track.

STEP 7: Add your first product to track:

  • Go to Product Tracking > Add Product.
  • Enter the ASIN or product name and select the marketplace.
  • Click “Add Product” to start tracking rankings, sales, and more.

STEP 8: Set up tracked keywords for your products:

  • Go to Keyword Tracking > Add Keywords.
  • Enter the keywords you want to track rankings for.
  • Select the product and marketplace to track the keywords.

AMZ Tracker Pricing Plans

The AMZ Tracker pricing structure is tiered, starting with the Basic plan, which is the b, and scaling up to the Legend plan, which offers the highest limits on tracked keywords, products, and voucher sends. The main differences between the plans are the number of tracked keywords, tracked products, and the number of vouchers sent on promotions, making it easy for sellers to choose a plan that matches their current needs while allowing room for growth.

Here's a detailed table summarizing the features and pricing of AMZTracker's plans:

PlanBasicProfessionalGod ModeLegend
Price$50/month$100/month$200/month$400/month
Tracked Keywords1105001,5003,000
Tracked Products50100200400
Email ReportsUnlimitedUnlimitedUnlimitedUnlimited
On-Page AnalyzerYesYesYesYes
Super URLsYesYesYesYes
Vipon Promotional Products03 per marketplaceUnlimitedUnlimited
Vipon Voucher Sends0Unlimited1,500/month3,000/month
Rocket Reply-Email Sends0200/month600/month1,500/month
Rocket Reply-AMZ Accounts0124
Sales Tracking50100200400
Concurrent Users1224
Negative Review Products50100200400

Pros and Cons of AMZTracker

Like any tool, AMZTracker has its strengths and weaknesses. Here's a quick overview:

Pros

  • Comprehensive feature set: AMZTracker offers a range of tools covering keyword tracking, listing optimization, review monitoring, and competitor analysis.
  • User-friendly interface: The platform is intuitive and easy to navigate, making it accessible for both beginners and experienced sellers.
  • Effective promotion tools: Integration with Vipon, a large Amazon deal site, helps boost sales velocity and improve rankings.
  • Responsive customer support: AMZTracker has improved its customer support over the years, addressing previous criticisms.

Cons

  • Outdated features: Some tools, like the On-Page Analyzer, haven't seen significant updates and may lag behind newer competitors.
  • Limited innovation: While AMZTracker was a pioneer, it hasn't kept pace with some of the newer, more innovative tools on the market.
  • Price: The higher-tier plans can be expensive, especially for small sellers or those just starting out.

Who Should Use AMZTracker?

Are you an FBA seller creating your listings for private-label products, bundles, or multi-packs? AMZTracker is your secret weapon. With features like keyword tracking, listing optimization, and competitor analysis, you'll have a competitive edge over other sellers.

But AMZTracker isn't just for private labelers. Retail arbitrage, online arbitrage, and even wholesale sellers can benefit from its robust tools. Optimize your listings, monitor your rankings, and stay ahead of the game.

If you're serious about maximizing your Amazon sales, AMZTracker is a must-have.

Alternatives to AMZTracker

When it comes to Amazon seller tools, there are several robust alternatives to AMZTracker that offer unique features and benefits. Here are some of the top contenders:

1. Helium 10

Helium 10

Helium 10 is an all-in-one suite designed for Amazon sellers, offering tools for product research, keyword tracking, listing optimization, and more.

  • Key Features: Black Box for product research, Cerebro for keyword research, and Frankenstein for keyword processing.
  • Pros: Comprehensive toolset, excellent customer support, and frequent updates.
  • Cons: Can be overwhelming for beginners due to its extensive features.

2. Jungle Scout

Jungle Scout

Jungle Scout is a popular tool known for its product research capabilities, helping sellers find profitable products to sell on Amazon.

  • Key Features: Product Database, Keyword Scout, and Opportunity Finder.
  • Pros: User-friendly interface, accurate sales estimates, and extensive educational resources.
  • Cons: No mobile app and occasional software instability.

3. Perpetua

Perpetua

Sellics is an all-in-one platform that combines PPC management, SEO tools, and profit analytics for Amazon sellers.

  • Key Features: PPC Manager, Profit Dashboard, and Keyword Tracker.
  • Pros: Comprehensive analytics, strong PPC management, and user-friendly interface.
  • Cons: Higher pricing tiers can be expensive for small sellers.

4. AMZScout

AMZScout

AMZScout is a versatile tool focused on product research and market analysis, ideal for both new and experienced sellers.

  • Key Features: Product Database, Sales Estimator, and Keyword Tracker.
  • Pros: Affordable pricing, easy-to-use interface, and strong product research capabilities.
  • Cons: Limited features compared to more comprehensive tools like Helium 10.
Feature/ToolHelium 10Jungle ScoutSellicsAMZScout
Product ResearchYesYesYesYes
Keyword TrackingYesYesYesYes
Listing OptimizationYesYesYesNo
PPC ManagementYesNoYesNo
Profit AnalyticsYesNoYesNo
User-FriendlyModerateHighHighHigh
Pricing$29/month+$29/month+$250/month+$24.99/month+
Free TrialYesNoNoYes

Have Questions? Got You Covered

Is AMZ Tracker Suitable for Beginners?

Yes, AMZ Tracker's user-friendly interface makes it accessible for both beginners and experienced sellers.

Can I Track My Competitors' Keywords with AMZ Tracker?

Yes, AMZ Tracker allows you to track your competitors' keyword rankings and see how they perform over time.

Does AMZ Tracker Offer a Free Trial?

Yes, AMZ Tracker offers a 7-day free trial, allowing you to test out its features before committing to a subscription.

How does AMZ Tracker help with Negative Reviews?

AMZ Tracker's negative review alerts notify you whenever a customer leaves a review with less than five stars, allowing you to respond promptly and address any issues.

What is Vipon, and How does it Integrate with AMZ Tracker?

Vipon is one of the largest Amazon deal sites, with over 2,000,000 registered shoppers. It integrates with AMZ Tracker to help you promote your products and boost your sales velocity.

Are there any Discounts Available for AMZ Tracker?

AMZ Tracker occasionally offers discounts and promotions. Currently, you can get up to 18% Off on your annual subscriptions.

You may also read:

Is AMZTracker Worth It?

So, there you have it – my honest take on AMZ Tracker! It's a pretty solid tool with some advantageous features for Amazon sellers. While it may not be perfect, it can help you save time and make more informed decisions for your business.

Since AMZ Tracker is a pretty affordable tool, it can be considered an excellent choice for beginner to intermediate-level Amazon sellers. Just in case, you are not sure whether AMZ Tracker is your cup of tea or not, you can give a shot to its 7-day free trial.

What really got my attention was its easy access to Cashcow Pro, integration with VIPON, and the Unicorn Smasher Pro.

In the end, all I can say is, Give it a try and see how it works for you.

Happy Selling!

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