8+ Best Perpetua Alternatives 2024 (Reviewed and Ranked)

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Teikametrics

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Are you looking for the best Perpetua alternatives to optimize your e-commerce advertising performance?

So, you're in this with many others, no worries!

The e-commerce advertising industry is booming, with global ad spending expected to reach $290 billion by 2024. As a result, it's crucial for brands to choose the right platform to stay competitive and maximize their return on investment.

While, Perpetua, a renowned retail media optimization platform, is trusted by many brands for its robust reporting and AI-driven automation. However, its pricing model and lack of transparency in its AI operations have led many to seek alternatives.

Next, we will explore the top Perpetua alternatives that can help you optimize your advertising performance across channels like Amazon, Walmart, and more.

Perpetua Overview

Perpetua is a leading eCommerce advertising software that empowers businesses to drive significant ad performance and incremental growth.

It is designed to streamline workflows and maximize the efficiency of ad spend through its smart recommendations and conversion-based bidding algorithms.

Perpetua supports various marketplaces including Amazon and Instacart, offering solutions for Amazon DSP as well.

Enterprise-level reporting of Perpetua provides a comprehensive understanding of business and product performance across multiple channels and marketplaces.

Perpetua's goal-oriented approach allows users to create prebuilt campaign structures that can be launched in a few clicks, relying on its always-on optimization engine for tactical execution.

Key Features of Perpetua

Retail Media Optimization
Smart Recommendations and Bidding Algorithms
Enterprise-Level Reporting
Goal-Oriented Approach
Always-On Optimization Engine
Integrates with Amazon, Instacart, Walmart, and Google

Perpetua Pricing

Perpetua offers four pricing plans: Starter ($250/month), Growth ($550/month), Pro ($550 plus a percentage of ad spend managed in Perpetua), and Enterprise (custom pricing).

Why Look for Perpetua Alternatives?

While Perpetua provides robust automation for e-commerce PPC campaigns, there are some pain points that lead brands to consider alternatives:

Expensive pricing model based on ad spend, charging up to 0.5% with minimums in the 5 figures per month.
Lack of transparency and visibility into the AI and algorithms powering the platform. It's a “black box” system.
Requires pausing existing campaigns and adopting Perpetua's predefined structures which may not work for all brands.
Still lacks support for newer ad formats like Amazon Sponsored Brands and Display.
Dependence on Perpetua consultants for campaign setup and management.

List of Best Perpetua Alternatives in 2024

1. Helium 10

Helium 10 is a comprehensive software solution designed to address the needs of Amazon and Walmart sellers.

It offers over 30 tools that cover every aspect of an e-commerce store's operations, from data-driven keyword research to functional account maintenance and protection.

Helium 10 eliminates guesswork and enables sellers to make data-driven decisions.

With features like keyword search volumes, trending product niches, listing optimization tools, Amazon Ads automation, automated product review requests, and much more, sellers can streamline their operations and maximize their success.

Key Features of Helium 10

Data-Driven Keyword Research: Helium 10 provides accurate keyword search volumes to help sellers target the most profitable keywords.
Trending Product Niches: This feature allows sellers to identify profitable product niches and stay ahead of market trends.
Listing Optimization Tools: Helium 10 offers tools to optimize product listings and improve their ranking on Amazon's search engine.
Amazon Ads Automation: This feature helps sellers streamline their PPC campaigns and maximize their advertising ROI.
Automated Product Review Requests: With this feature, sellers can automate their outreach to buyers and request product reviews.
Account Maintenance & Protection: Helium 10 provides tools to manage inventory and prevent coupon stacking, ensuring the smooth operation of sellers' stores.
Chrome Extension: The Helium 10 Chrome Extension offers powerful data to assess market demand, validate product opportunities, discover new product niches, optimize listings and PPC campaigns, and analyze customer sentiment.

Helium 10 Pricing:

Helium 10 offers various pricing plans, ranging from $29 to $229 per month for annual plans, or $39 to $279 per month for monthly plans.

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2. Teikametrics

Teikametrics is an AI-powered optimization platform specifically built for Amazon and Walmart advertising.

It helps sellers and brands optimize their advertising strategies and drive revenue growth by leveraging advanced algorithms to maximize return on ad spend (ROAS).

With a focus on providing data-driven insights and automation, Teikametrics aims to simplify the advertising process for sellers and improve overall performance.

Key Features of Teikametrics

Multichannel AI Bidding: Teikametrics offers a single AI bidder to manage dual marketplace ad strategies, optimizing ROAS with forecasting capabilities.
Inventory Insights: Gain insights into inventory metrics, including ROI and inventory turns.
Ad Management Services: Teikametrics provides managed services for Amazon and Walmart sellers, including campaign optimization and strategic advice.
Business Intelligence: Access curated dashboards built by experienced advertising analysts to gain a 360-degree view of combined advertising performance across marketplaces.

Teikametrics Pricing:

Teikametrics pricing starts at $199 for up to $5000 ad spend per month and 3% of ad spend over $10,000 per month, with a $1,500 minimum fee.

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3. Quartile

Quartile is an AI-powered e-commerce advertising platform that helps brands optimize their advertising performance across marketplaces like Amazon, Walmart, Google Ads, and Instacart.

With its patented machine learning technologies, Quartile offers automated and data-driven campaign management, targeting, and bid optimization to improve ad performance and drive sales growth.

Key Features of Quartile

Cross-channel campaign management: Manage your retail media on multiple marketplaces through a single platform.
Automated targeting and bid management: Quartile's AI algorithms automatically adjust bids and improve targeting to maximize ad performance.
Advanced analytics and reporting: Gain insights into your advertising performance with detailed analytics and unified reporting.
Support for custom ad formats: Quartile supports various ad formats, including Sponsored Brands, Sponsored Displays, and more.
Strategic consulting services: Quartile offers expert guidance and support to help you achieve your advertising goals.

Quartile Pricing:

Quartile offers custom monthly contracts over 1 year with a minimum spend of $10,000+/month.

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4. StackAdapt

StackAdapt is an industry-leading programmatic advertising platform that enables businesses to create exceptional campaigns for the most engaging customer experience.

Founded on the three core pillars of programmatic—planning, executing, and analyzing—StackAdapt is designed to help businesses build on great ideas and deliver world-class campaigns.

The platform utilizes proprietary technology to bid on media on behalf of the company, offering both manual and automated methods for meeting advertising objectives.

Key Features of StackAdapt

Programmatic Advertising: StackAdapt offers a comprehensive solution for planning, executing, and analyzing programmatic advertising campaigns.
AI-Powered Optimization: The platform leverages AI technology to optimize ad pricing and placement, ensuring cost-effective bidding and better targeting.
Powerful Analytics: StackAdapt provides detailed analytics on campaign performance, enabling businesses to find data-driven insights.
Contextual Targeting: With Page Context AI and Keyword Rule Targeting, StackAdapt places ads on webpages with content that's relevant to your campaign.
Cross-Channel Advertising: StackAdapt supports advertising across multiple channels, including native, display, video, audio, Connected TV, in-game, and DOOH advertisements.

StackAdapt Pricing:

StackAdapt's pricing is based on the cost of all media purchased by the company through the platform, with fees charged to the company's StackAdapt account.

5. Adzooma

Adzooma is a powerful online advertising platform that simplifies and automates the management of Google, Facebook, and Microsoft Ads campaigns.

The platform is designed to help businesses reach more customers online by setting up, managing, and optimizing their advertising campaigns with ease.

Adzooma's award-winning optimization and automation tools enable businesses to run professional advertising campaigns in just minutes per day, even without prior experience.

The platform also provides SEO performance scores, offering actionable tips for improvement and step-by-step guides to help businesses increase their website's rankings.

Adzooma is recognized for its tracking technology and has been nominated for best PPC Management Software Suite at the US Search Awards.

Key Features of Adzooma

Campaign Management: Adzooma allows businesses to manage their campaigns from a single screen, enabling them to add creatives, build entire campaigns, pause underperforming keywords or adverts, and increase budgets for top performers.
Opportunities: The platform interprets over 50 key metrics of an account to create specific suggestions for optimization.
Reporting: Adzooma provides key metrics such as CPC, CTR, CPA, Impressions, Conversions, and Quality Score, as well as performance across different campaigns, devices, and platforms.
Listing Management: Adzooma's Listing feature allows businesses to publish, update, and manage their listing on over 50 popular platforms, including Google, Facebook, Instagram, Bing, Uber, and Waze.
Reviews Management: The platform enables businesses to collect and manage new customer reviews across multiple platforms.
SEO Insights: Adzooma provides advanced SEO insights, showing businesses how their website is performing.

Adzooma Pricing:

Adzooma offers a free ‘Essentials' plan with basic features for setting up, tracking, and managing online advertising campaigns. For more advanced features, businesses can upgrade to the ‘Adzooma Plus' plan priced at $99 per month.

6. Adspert

Adspert is a powerful AI-driven PPC optimization tool that can enhance the profitability of eCommerce businesses.

The platform uses advanced statistical algorithms, originally developed for stock market trading, to optimize Amazon Ads and eBay Ads.

Adspert's AI analyzes thousands of data points daily, models markets, make predictions, and constantly evolves to maximize the effectiveness of your ad campaigns.

The platform operates as a Software as a Service (SaaS) solution, requiring no installation and offering a simple setup process.

Adspert's primary objective is to simplify ad campaign optimization across various platforms, using information gathered across these platforms against the optimum budget set at a level above each platform.

The platform is recognized for its ability to automatically adjust bids and optimize campaign settings.

Key Features of Adspert

AI-Driven Optimization: Adspert uses advanced AI algorithms to analyze thousands of data points daily, model markets, make predictions, and optimize bids.
Cross-Platform Support: Adspert supports optimization across various platforms, including Amazon Ads, eBay Ads, Google Ads, and Microsoft Ads.
Automated Bid Management: The platform automatically adjusts bids based on each keyword's performance, your strategy, your budget, and market conditions.
Campaign Management: Adspert allows businesses to manage their campaigns effectively, implementing millions of bid changes and managing several thousand keywords.

Adspert Pricing:

Adspert's pricing is performance-based. In the Lite package for beginners, you pay a flat rate of $99 per month.

In the Standard packages for Amazon Ads and eBay Ads, you pay monthly with a share of the paid sales generated by the campaigns you have optimized with Adspert (1.75% for Amazon Ads campaigns, 2.4% for eBay Ads campaigns).

For Search (Google Ads and Microsoft Ads campaigns), Adspert charges 3.5% of the advertising spend you optimized with Adspert.

7. AdRoll

AdRoll is a comprehensive e-commerce marketing platform that empowers growing direct-to-consumer brands to connect with customers across various channels.

Founded in 2006, AdRoll provides a unified platform that simplifies the process of launching, managing, and optimizing powerful ad campaigns across the web, mobile, and social platforms.

The platform is designed to break down barriers between publishers and platforms, allowing businesses to quickly and easily launch and analyze cross-channel campaigns in one place.

AdRoll also offers an easy-to-use email builder for designing and deploying email campaigns, with all emails being mobile-optimized to work across all devices.

The platform's advanced features and managed services make it an ideal choice for both new brands and established retailers looking to develop a larger audience and streamline their marketing funnels.

Key Features of AdRoll

Campaign Management: AdRoll simplifies the process of launching and managing ad campaigns across various channels, including web, mobile, and social platforms.
Email Builder: The platform provides an easy-to-use email builder for designing and deploying email campaigns, with all emails being mobile-optimized to work across all devices.
Cross-Channel Attribution: AdRoll's cross-channel attribution feature provides insights into the top channels, events, and devices customers interact with along their purchase journey.
Ad Design Services: AdRoll offers access to professional human design services every 90 days, providing opportunities to enhance the visual appeal and effectiveness of advertisements.
Integration: AdRoll integrates with more than 40 platforms across 8 categories, including eCommerce, CRM, Marketing Automation, and more.

AdRoll Pricing:

AdRoll offers a free ‘Ads' plan that includes display ad campaign launch, segmentation, optimization, and monitoring.

For more advanced features, businesses can subscribe to monthly plans starting at $36/month, which include marketing Recipes that use a combination of ads and email to automate cart abandonment and retargeting.

Additionally, subscribers can connect their Facebook, Instagram, Pinterest, and TikTok ad managers to AdRoll's social media advertising tool.

8. SellerApp

SellerApp is a comprehensive e-commerce software suite that offers a wide range of tools and features to help Amazon sellers optimize their product listings, manage their inventory, track their sales, and analyze their advertising campaigns.

With a user-friendly interface and powerful analytics, SellerApp aims to empower sellers to make data-driven decisions and grow their businesses on Amazon.

The platform is trusted by thousands of sellers worldwide and is constantly updated with new features and improvements to help sellers stay ahead of the competition.

Key Features of SellerApp

Product Research: SellerApp's product research tool allows sellers to discover profitable products to sell on Amazon by analyzing sales data, market demand, and competition.
Keyword Research: The platform offers a keyword research tool to help sellers find relevant and high-performing keywords for their product listings, improving visibility and conversions.
PPC Campaign Management: SellerApp provides tools for managing and optimizing Amazon PPC campaigns, including automated bid adjustments and budget pacing.
Listing Optimization: The platform offers listing optimization tools to help sellers create high-converting product listings and improve their ranking on Amazon's search engine.
Inventory Management: SellerApp includes inventory management features to help sellers track and manage their stock levels and prevent stockouts.
Sales Analytics: The platform provides detailed sales analytics and insights to help sellers monitor their performance.

SellerApp Pricing:

SellerApp offers various pricing plans, including a ‘Freemium‘ plan with basic features at $0. Paid plans start at $39 per month for the ‘Pro-Lite' plan and go up to $79 per month for the ‘Professional' plan.

9. Marin Software

Marin Software is a unified performance marketing platform that aims to streamline the fragmented world of digital advertising.

It provides AI-powered solutions to help brands and agencies take control of their marketing efforts.

The platform is designed to collect, understand, and share marketing data, allowing users to align offline conversions, analyze data with AI, and export to any platform.

Marin Software supports search, social, and eCommerce advertising, enabling users to connect with a diverse audience across different marketing channels.

Its scalable features can handle increased workloads and growth in data volume, ensuring high performance and efficiency as your company expands.

Key Features of Marin Software

Data Collection and Analysis: Marin Software collects marketing data, aligns offline conversions, and analyzes data with AI.
Cross-Publisher Management: The platform allows users to maximize results across publishers, including forecasting performance, allocating spending, managing budgets, and pacing to target.
Automation and Management: Marin Software provides tools to automate and manage publishers at scale, including creating and managing campaigns, automating workflows, customizing with scripts, and increasing team output.
MarinOne Scripts: This feature integrates Python scripting capabilities with the platform, allowing marketers to create customized, data-driven solutions that save time, reduce costs, and optimize campaign performance.
Insights Feature: MarinOne's Insights feature provides actionable optimization recommendations to improve the performance of your digital marketing program.
BI Connect: This feature provides an easy and scalable solution to pull data from Marin into your BI tool with unparalleled flexibility, data accessibility, and simplicity.

Marin Software Pricing:

Marin Software's pricing starts at $500+ per month, with custom pricing options available for additional sources and backfill.

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Final Verdict

To conclude, the search for the best Perpetua alternatives is driven by the need for more cost-effective and transparent solutions in the e-commerce advertising landscape. As the industry continues to grow, it's essential for businesses to find the right tools to optimize their advertising performance and maximize ROI.

The alternatives discussed in this article, such as Helium 10, Teikametrics, Quartile, StackAdapt, and Adzooma, offer a range of features and benefits that cater to different needs and budgets. By exploring these options, businesses can find the perfect fit for their advertising strategies and stay competitive in the ever-evolving e-commerce market.

A special thumbs up goes to Helium 10 for its comprehensive suite of tools designed specifically for Amazon and Walmart sellers, offering data-driven keyword research, listing optimization, Amazon Ads automation, and more.

With its wide range of features and affordable pricing plans, Helium 10 stands out as a strong contender among the best Perpetua alternatives. So, give these alternatives a try and find the one that best suits your e-commerce advertising needs.