As an Amazon seller, I am always on the lookout for tools that can simplify my product research process and help me find profitable and viable product niches.
But with over 600 million products on Amazon, the research process can be extremely overwhelming and time-consuming.
I've tried various product research tools and methods, but most didn't meet my expectations.
Recently, one such tool that has caught my attention is the ZonGuru Chrome Extension.
This powerful product research Chrome extension is designed specifically for Amazon sellers like me, allowing me to quickly evaluate any product or niche right from my browser.
Here, I’ll provide a complete overview of the ZonGuru Chrome Extension based on my experience using it.
What is the ZonGuru Chrome Extension?
The ZonGuru Chrome Extension is a powerful product research and validation tool designed specifically for Amazon sellers. It allows you to evaluate potential product opportunities quickly from your browser.
The ZonGuru Chrome Extension integrates directly with Amazon to provide key data points and analysis on any product listing you view.
Just search for a product on Amazon, open the extension, and you'll get a detailed breakdown including Niche Score, Monthly Sales, Monthly Revenue, Average Price, Average Rating, and more.
The extension also includes ZonGuru's unique Launch Budget estimate, showing the approximate investment required to launch a competitive product in that niche.
How to Install the ZonGuru Chrome Extension?
Installing the ZonGuru Chrome Extension was quick and painless. Here are the simple steps you can follow:
Step 1: Open the Chrome Web Store and search for “ZonGuru”
Step 2: Click the “Add to Chrome” button on the extension’s page.
Step 3: After the extension download, Click “Add Extension” to complete the installation.
Step 4: Then click the ZonGuru extension icon in your browser toolbar and select “Log In”, before entering your ZonGuru account credentials.
Walkthrough Over ZonGuru Chrome Extension Features
Even though there are several features that one could get using ZonGuru Chrome Extension, here are some of the important key features that are worth considering while looking forward to using ZonGuru Chrome Extension:
1. Niche Rater
The Niche Rater is one of my favorite features of the ZonGuru Chrome Extension. It gives any product niche a score from 1-100 based on metrics like demand, competition, investment required, and revenue potential.
This tool has helped me quickly validate if a niche is viable and worth pursuing. It also provides a top-level snapshot of how well products in a niche perform on average, which is incredibly useful when I am deciding which products to sell.
2. Real-Time Product Data
The ZonGuru Chrome Extension provides estimated monthly sales, revenue, ratings, reviews, keywords, and more for any product.
This data is pulled directly from Amazon in real-time, ensuring that it is always up-to-date and accurate.
This feature has been invaluable in helping me understand the performance of different products and niches.
3. Customizable Data Filters
The customizable data filters in the ZonGuru Chrome Extension allow me to hide or show metrics like price, ratings, reviews, etc.
This means we sellers can focus on the niche metrics that are most important to us, making the product research process much more efficient.
4. Profit Calculator
The profit calculator in the ZonGuru Chrome Extension allows me to estimate potential profit by inputting my costs for shipping, packaging, etc.
This tool has been crucial in helping me determine if a product can be profitable based on my numbers.
5. Individual Product Analytics
The ZonGuru Chrome Extension also provides sales rank, ratings, reviews, price, and estimated sales for each product in a niche. This feature has helped me quickly identify winning products worth modeling.
Step-by-Step Guide to Using ZonGuru for Product Research
Here is an overview of my step-by-step process of using the ZonGuru Chrome Extension to thoroughly research and validate niches:
Step 1: Generate niche ideas
I start by brainstorming a list of potential niche ideas or problems people have that could be solved by a product.
I build this list through keyword research, browsing top categories on Amazon, and exploring crowdfunding platforms.
Step 2: Search for the niche on Amazon
Next, I’ll search for my niche keyword directly on Amazon. This brings up the full range of products available in that niche.
Step 3: Open the ZonGuru Extension
Once I’ve entered a search term, I’ll click the ZonGuru extension icon to open the niche rater tool.
Step 4: Review the Niche Rater score
Then, I immediately look at the Niche Rater score at the top, which gives the niche an overall grade of 1-100. Always look for scores of at least 60+, which indicate a more promising niche.
Step 5: Scan the niche metrics
Next, I’ll review the key niche metrics like the number of results, estimated demand, competition level, average rating, and more. This helps me gauge if the niche is viable at a high level.
Step 6: Analyze the top products
Once the niche shows potential, I drill down into the top-selling products in that niche by sorting by monthly sales estimate. This reveals the “winners” worth modeling.
Step 7: Estimate profit potential
Using the profit calculator, I’ll input my estimated costs to see if the top products would be profitable for my business.
Step 8: Compare niches
I repeat this process across multiple niche ideas and compare the opportunities based on profit potential, level of demand, and ease of competition.
Step 9: Select a niche
Finally, I’ll select 1-2 niches that score highly and have attractive products worth replicating or improving upon. The data helps me choose niches likely to generate strong profits.
Following the above research workflow has helped me consistently select winning, high-potential niches to pursue in my Amazon business.
ZonGuru Chrome Extension Pricing
The ZonGuru Chrome Extension is included with all paid ZonGuru plans, which are priced as follows:
Researcher Plan: $29/month (Billed Annually)
- Includes the Chrome Extension plus core product research features.
- Can track and manage up to 250 products.
Seller Plan: Starts at $49/month (Billed Annually)
- Has everything in Researcher, plus more advanced features.
- Track up to 2,500 products. Higher tiers are available.
- Additional users and premium support available.
ZonGuru also offers a free 7-day trial so you can test drive the Chrome Extension risk-free.
Having used the Researcher plan myself, I’m impressed by the value it provides. For just $29/month, the Chrome Extension combined with ZonGuru’s robust web app covers all my core product research needs.
Pros and Cons of the ZonGuru Chrome Extension
Based on my experience, here is an overview of the key pros and cons of the ZonGuru Chrome Extension:
Pros
Cons
My Opinion on the ZonGuru Chrome Extension
As an Amazon seller myself, I’m thoroughly impressed by the ZonGuru Chrome Extension. It has become an indispensable part of my product research process.
Key features like the Niche Rater, real-time Amazon data, customizable filters, and profit calculator make niche validation easy and data-driven. I can find viable opportunities in minutes vs. hours or days.
If you’re serious about building a successful Amazon business, the ZonGuru Chrome Extension is a wise investment. The time and money it will save you makes the reasonable subscription cost well worth it.
I highly recommend giving ZonGuru and the Chrome Extension a try for yourself with the free 7-day trial. It's a game-changing tool for any Amazon seller.
The Ninja Take
ZonGuru is your all-in-one, data-centric tool suite designed to scale your Amazon FBA business. Developed by sellers for sellers, it simplifies the research process, optimizes listings, and provides valuable insights into market competition and customer behavior. With ZonGuru, you can discover opportunities, maximize sales, and grow your business efficiently and effectively
| Best For | Amazon Sellers & Researcher |
| Price | $49 |
| Discount | $20 OFF |
| Promotion | Special Discount |
