Bigspy Review 2024 → Why I Switched to Bigspy for AdSpying?

With over 1 billion ads indexed, BigSpy remains the largest social media ad database in 2024. This BigSpy review will examine if it's still the #1 ad research tool this year for Facebook, Instagram, and beyond.

We rigorously tested BigSpy's updated features to provide the most comprehensive 2024 review.

Did you know? Standing out in the crowded social ad space requires knowing what engages audiences. BigSpy’s ad intelligence helps discover what creatives, targeting, and messaging work across 3 billion+ data points.

This in-depth BigSpy review covers everything from ideating campaigns using its ad library, to leveraging competitive intelligence.

We benchmarked BigSpy’s ad research capabilities against leading alternatives to see which tool would come out on top in 2024.

Read this definitive BigSpy 2024 review to learn if its new features cement its place as the essential ad research toolbox for Facebook, Instagram, and beyond.

Discover how BigSpy’s trove of ad data can unlock more engaging, higher-converting ad campaigns this year.

What is BigSpy?

Launched in 2018, BigSpy is a web-based ad spy tool designed to help businesses and individuals draw creative inspirations for their marketing campaigns.

It provides a comprehensive database of ads from different countries, categories, and languages, allowing you to filter and search ads by keywords, engagement rate, and other criteria to identify successful ad campaigns and gain insights into your competitors.

Focal points include discovering high-performing ads based on engagement and conversions, researching competitor ad strategies, analyzing audience targeting and interests, uncovering proven ad angles and creatives, and more.

BigSpy's extensive database covers more than 950 million ads across various social media platforms, including Facebook, Instagram, Twitter, and YouTube.

This vast database allows you to monitor and analyze competitor ads, providing valuable insights into social media trends and strategies.

If you are a newbie trying to figure things out, BigSpy offers a treasure chest of ad examples at your fingertips. It's like having a Swiss Army knife for ad research, providing you with the amazing tools you need to create effective and engaging ad campaigns.

With its vast scale and depth of ad data plus an intuitive interface, BigSpy has become a versatile ad research toolbox used by over 400,000 businesses worldwide.

How Does BigSpy Work?

BigSpy works by continuously crawling major social media platforms like Facebook, Instagram, Twitter, YouTube, Pinterest, etc. to index ads into its database.

It aggregates over 1 billion ads across these networks which gets updated every 15 minutes to include the latest trending creatives.

You can then leverage BigSpy's powerful search and filtering capabilities to unlock data-driven insights. For example, you can search for ads by keywords, interests, brands, and countries and apply filters like ad format, performance metrics, time range, etc. to narrow down the most relevant high-performing ads.

Clicking any ad shows granular performance data and analytics like a number of engagements, conversions, landing pages, creatives and copy used, target audience details, and more.

All this ad intelligence helps you research effective messaging, creatives, and targeting strategies. You can also get proven campaign ideas based on viral ads and track competitors.

Ultimately, BigSpy aims to improve social media advertising strategy and results by providing actionable competitive intelligence with advanced features supported by data.

Key Features of BigSpy

BigSpy offers a whole bunch of features in terms of Adspying this basically includes:

• Facebook AdSpy
• Twitter AdSpy
• Google AdSpy (AdMob)
• Pinterest AdSpy
• Instagram AdSpy
• Yahoo AdSpy
• YouTube AdSpy
• TikTok AdSpy
• Featured Ads
• Playable Ads

1. Facebook AdSpy

Facebook AdSpy is one of BigSpy's core capabilities that lets you search and analyze millions of Facebook ads.

It provides insights into ad performance metrics like engagements, conversions, creatives, landing pages, and target audience details.

This feature is an extremely valuable asset for understanding what kind of messaging and creative content resonates best with Facebook audiences.

You can research ads in your niche or by top brands to uncover proven formulas and opportunities. It essentially helps you spy on competitor Facebook ad strategies.

The search functionality is very flexible – you can look up ads by keywords, interests, brands, locations, etc. Advanced filters further help narrow down the most relevant, high-performing ads to analyze.

All these actionable competitive intelligence insights can ultimately inspire and optimize your own Facebook ad campaigns.

2. Twitter AdSpy

BigSpy's Twitter AdSpy allows you to spy on Twitter ads and track online advertising trends on the platform. BigSpy's database contains a large volume of Twitter ads that you can search through. You can filter ads by engagement metrics such as likes, shares, and comments to find the top-performing ads on Twitter.

The tool also features daily ad highlights picked by AI to showcase trending and creative Twitter ad campaigns.

Overall, the Twitter AdSpy feature of BigSpy gives digital marketers valuable competitive intelligence into the Twitter advertising landscape so they can optimize their ad campaigns.

3. Google AdSpy

Google AdSpy helps you to unlock insights from millions of Google ads. You can search and filter Google text, display, video, and shopping ads by keywords, advertisers, categories, etc.

It provides performance data on ad metrics like impressions, clicks, CTR, position, ad creatives, and more.

Analyzing high-performing Google ads in your niche provides a blueprint of what messaging resonates with searchers. You can research competitor Google ad strategies and creatives. These insights help optimize bid strategies, ad copywriting, and landing pages for your own Google Ads campaigns.

4. Pinterest AdSpy

Pinterest AdSpy assists you in unlocking ideas and inspiration from the highest-performing Promoted Pins across a plethora of categories.

You can filter pins by engagement, conversions, keywords, interests, advertisers, and more. Analyzing what resonates allows intelligently ideate your creatives and messaging.

You can even research how competitors are utilizing Pinterest advertising and identify proven formulas, gaps, and opportunities.

5. Instagram AdSpy

BigSpy's Instagram AdSpy feature is a game-changer for those looking to tap into Instagram advertising potential. It offers a treasure trove of Instagram ads, providing a deep dive into the performance metrics of each ad.

You can explore ads by keywords, brands, or interests, and apply filters to hone in on the most relevant, high-performing ads.

The feature provides a comprehensive analysis of each ad's performance, including engagement metrics, ad creatives, and target audience details.

It is a goldmine for understanding what kind of content clicks with Instagram audiences. It helps you spy on your competitors' Instagram ad strategies, providing you with a wealth of ideas for your own campaigns.

6. Yahoo AdSpy

Yahoo AdSpy, a feature of BigSpy, is a powerful tool for marketers looking to gain insights into Yahoo's advertising landscape.

It allows you to search and analyze a vast array of Yahoo ads, providing valuable data on ad performance.

The feature offers a detailed breakdown of each ad's metrics, including engagement rates, ad creatives, and audience targeting details. This information is invaluable for understanding what types of content are resonating with Yahoo audiences.

Its robust search and filtering capabilities make it easy to find the most relevant and high-performing ads.

7. YouTube AdSpy

YouTube AdSpy, a standout feature of BigSpy, is a marketer's secret weapon for understanding the YouTube advertising landscape.

It offers the ability to search and scrutinize a vast collection of YouTube ads, delivering essential data on ad performance.

This feature provides a comprehensive breakdown of each ad's metrics, including view counts, ad creatives, and audience targeting details. This data is crucial for understanding what types of content are engaging YouTube viewers.

8. TikTok AdSpy

BigSpy's extensive TikTok AdSpy feature allows you to uncover valuable insights into the TikTok advertising domain. With advanced search functionality, you can filter TikTok ads by metrics like likes, shares, comments, and more to identify the top-performing ad campaigns.

BigSpy boasts one of the largest TikTok ad databases, covering ads from brands across all industries and niches.

A standout element of BigSpy's TikTok AdSpy is the daily ad highlights curated by AI. These highlight the most creative and trending TikTok ad campaigns over the past day.

By showcasing ads resonating with TikTok's core Gen Z demographic, the daily highlights provide digital marketers with inspiration for what works on the platform.

9. Featured Ads

The “Featured Ads” is a unique feature of BigSpy that selects the best-growing original post ads. This feature is designed to provide advertisers with a wealth of data on ad performance, including engagement rates, ad creatives, and audience targeting details.

The aim is to help users understand what types of content are resonating with audiences on various platforms. BigSpy selects the ads with the highest growth in the sum of engagement value, providing users with more guidance value.

You can save and tag your favorite creatives, creating your own ad library. BigSpy provides dynamic information for your favorite creatives within 90 days of the advertisement.

This feature is particularly useful for advertisers looking to optimize their advertising efforts and stay ahead of the competition by gaining insights into successful ad strategies employed by others.

10. Playable Ads

BigSpy's “Playable Ads” feature is a dynamic tool that offers a unique approach to digital advertising. It provides an interactive experience within the confines of an advertisement, allowing users to engage with the ad content in a more immersive way.

This feature is crucial for marketers looking to create memorable and interactive experiences that contribute to enhanced brand recall and notable uplift in conversion rates.

The Playable Ads feature is part of BigSpy's extensive ad creative library, which includes over 600 million advertising creatives across major global platforms.

With this feature, you can search and filter through a vast collection of playable ads, gaining insights into trending creatives and successful ad strategies.

Who Should Use BigSpy?

BigSpy is a comprehensive ad spying solution and a must-have tool for advertisers, advertising platforms, media buyers, and anyone striving for advertising success. Here are some common use cases of BigSpy:

• Media Buyers: BigSpy's extensive ad database, real-time tracking, advanced search capabilities, and invaluable insights make it an ideal tool for media buyers looking to stay competitive.
• Advertising Agencies: Advertising agencies can leverage BigSpy's advanced search and filtering options, in-depth competitor analysis capabilities, and daily selection of trending ads to deliver better results for their clients.
• Marketing Campaign Managers: BigSpy is an ad spy tool for people working on marketing strategy, campaigns, advertising, and search engine optimization. It allows users to search and download their interested ad materials which they can draw creative inspiration from.
• E-commerce Platforms and Dropshippers: BigSpy is a must-have for any digital marketing efforts, particularly those who work in e-commerce niches. It provides a thorough ad analysis and assists users in spying on their competition, making it beneficial in creating more efficient and effective advertising strategies,
• SEO Specialists: BigSpy is also useful for SEO specialists, providing them with valuable data that can inform their SEO strategies and help them achieve better search engine rankings.
• Individuals for Advertising Analysis and Design: BigSpy is a completely premium software with the cheapest price and is best suited for individuals involved in ad designing and advertising analysis.

BigSpy Pricing Plans

Here is a detailed break-up of BigSpy pricing plans including its subscription plan features:

Plan	Price	Key Features
Basic Plan	$9/month	– 1 user – 20 daily search queries – Track 25 ads daily – Download 25 ads daily – Facebook & Instagram ad data
Pro Plan	$99/month ($1 for a 3-day trial)	– 1 user – Unlimited search queries – Track 250 ads daily – Download 250 ads daily – Facebook, Instagram, Twitter, Pinterest, Yahoo ad data
Group Plan	$249/month	– 5 users – Unlimited search queries – Track 250 ads daily per user – Download 250 ads daily per user – Facebook, Instagram, Twitter, Pinterest, Yahoo ad data
VIP Enterprise Plan	Custom quote	– Price based on seats – Unlimited search queries, tracking, downloads – Facebook, Instagram, Twitter, Pinterest, Yahoo, YouTube, TikTok, Unity ad data – 100 tracked Facebook pages – Special support team – More advanced features

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What do we like about BigSpy?

We absolutely love BigSpy's massive database of over 1 billion ads. It's incredibly valuable to have such a vast treasure of creatives, copy, and audiences to analyze for intelligence.

We also found the platform's powerful search and filtering to be top-notch – it makes digging through all that data simple and intuitive.

Features like Audience Intelligence and Campaign Ideas are also game-changers for unlocking proven formulas and opportunities.

And the ability to easily track competitors across social platforms is invaluable. We were thrilled that their database updates every 15 minutes to stay current too.

Of course, leveraging all this rich ad data is only possible thanks to BigSpy's excellent usability. The user interface feels smooth and polished. We also appreciated their solid customer support via email, help docs, and forum community.

Overall as ad analysts, BigSpy gave us the invaluable insights and ideas we need to take our social campaigns to the next level. The unrivaled scale combined with robust features checked all our boxes.

What Can be Improved in BigSpy?

While we appreciate the many strengths of BigSpy, there are a few areas where we believe improvements could be made:

• More visualizations – While the dashboard shows some graphs, more visual reports would help digest the data.
• Social listening features – Incorporate more owned social media data like brand mentions beyond just ads.
• CRM integrations – Allow saving ad projects into marketing platforms like HubSpot for easier collaboration.
• Audience analysis – Include more breakdowns like income levels, purchase history, etc. beyond basic demographics.
• Google Trends integration – Incorporate Google Trends data to optimize timing and identify rising search trends.
• Campaign management capabilities – Allow taking action on insights within the platform like creating ads.

BigSpy's ad intel is already awesome, but guess what? These cool additions make it an even more epic marketing toolbox. And the best part? The core functionality stays rock-solid.

BigSpy Alternatives

Here are some of the best alternatives to BigSpy that are giving tight competition to BigSpy in the year 2024:

Tool	Key Features	Pricing
Anstrex	– Native and push ad spying – Ad performance analytics – Landing page previews	$89.99/month – $219.99/month
PiPiADS	– TikTok ad spying – Ad performance analytics – Product search	$54/month – $181/month
Minea	– Facebook, Pinterest, TikTok ad data – Store analysis – Influencer analysis	$49/month – $399/month
PowerAdSpy	– Google, and Facebook ad data – Ad performance analytics – Product search	$69/month – $399/month

And, here are dedicated comparisons between all of these robust ad spy tools with BigSpy:

1. Anstrex

While BigSpy offers a wider range of platform options, Anstrex provides more in-depth competitive intelligence tailored to native and push ads.

Its robust filters and ability to preview landing pages give an edge to serious native/push advertisers. However, BigSpy still retains strengths with its larger cross-platform database.

2. PiPiADS (20% OFF)

For TikTok-focused advertisers, PiPiADS delivers superior ad spying with its specialization. However, BigSpy supports more platforms like Facebook, Instagram, Twitter, etc.

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So for multiple social network coverage, BigSpy may be preferable. But PiPiADS remains the leader in in-depth TikTok ad analytics.

3. Minea

Minea offers store and influencer analysis lacking in BigSpy. But, BigSpy's core ad spy features are more powerful – with larger platform support, featured ads, campaign ideas, etc.

In terms of pure ad research, BigSpy is considered to be superior. But brands wanting e-commerce store intel may prefer Minea.

4. PowerAdSpy

PowerAdSpy provides more granular ad-targeting data than BigSpy. However, BigSpy's broader platform access across Facebook, Instagram, Twitter, etc. is a key advantage. PowerAdSpy shines for Google/Facebook ads, but BigSpy is better for multi-network ad spying.

Frequently Asked Questions Related to BigSpy

Wrapping Up the BigSpy Review

After extensively testing BigSpy this year, we firmly believe it will remain the #1 social media ad spy tool in 2024. Its unmatched searchable database scale combined with robust analytics cements its place as an essential platform for ad research.

We loved leveraging features like Audience Intelligence and Campaign Ideas to unlock formulas and gaps. Tracking competitor ads also gave us an edge.

While the interface and usability are already excellent, we believe BigSpy has the potential to expand cross-platform data coverage.

But no other tool can compete with over 1 billion ads indexed from Facebook, Instagram, and beyond. For any marketer buying social advertising, BigSpy is a must-have toolbox.

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With its risk-free trial and guarantee, you have nothing to lose by putting this ad intelligence tool to work for your business. The actionable insights you uncover may very well give you an extra advantage this year in this competitive landscape.