The Helium 10 Starter Plan provides beginner Amazon sellers with everything they need to get started selling successfully on Amazon. For just $29/month when billed annually, the Starter Plan gives you access to top Helium 10 tools like Xray, Cerebro, and Black Box to find and validate winning products. It also includes listing optimization tools to create high-converting Amazon listings.

While the Starter Plan limits some tools to lighter use cases, it’s an affordable way for new sellers to access Helium 10’s suite of analytics to boost organic rankings and sales.

If you're just starting out on Amazon and want to validate your business idea without a huge investment, the Helium 10 Starter Plan will equip you with the basic analytics and training you need to successfully launch products.

Core Insights on Helium 10 Starter Plan

  • Affordable monthly price at $29 when billed yearly.
  • For new Amazon sellers wanting to get started with ecommerce.
  • Provides access to essential Helium 10 product research and optimization tools.
  • Use Cerebro, Magnet, and Xray for opportunity finding.
  • Freedom Ticket course covers setting up an Amazon business.
  • Usage limits due to entry-level nature.
  • Cost-effective way to leverage Helium 10's powerful capabilities.
  • Tremendous value packed into an easy-to-use beginner package.
  • Enables new entrepreneurs to get a footing in ecommerce.

An Overview of Helium 10 Starter Plan

The Helium 10 Starter plan is an affordable entry-level option for new Amazon sellers, costing $29/month billed annually. It provides limited access to essential tools like Xray, Cerebro, and Magnet to help with initial product and keyword research.

Some of the key features include tracking 1 keyword and 1 product in the Amazon marketplace, analyzing 2 product listings, and monitoring 2 ASINs for alerts. While usage limits are quite restrictive, the Starter plan allows testing Helium 10's capabilities before upgrading to unlock more tools and higher limits. It's best suited for beginners launching just 1-2 products on Amazon.

Key Features

  • Product research tools (limited usage).
  • Keyword research tools (limited usage).
  • Listing optimization tools (limited usage).
  • Inventory and order management tools.
  • Access to training resources.

What's Included in Helium 10's Starter Plan for Product Research

Helium 10's Starter plan gives you limited access to some of their key product research tools like Black Box, Trendster, and Xray. These tools can help you find and analyze potential products to sell on Amazon.

Black Box

Helium 10 Black Box

Black Box is Helium 10's flagship product research tool. It lets you search through over 450 million Amazon products using filters to narrow down your search. With the Starter plan, you get 20 Black Box searches per month. This is enough for beginners to find a few promising product ideas to research further.

Trendster

Helium 10 Trendster

Trendster shows you the sales history and trends over time for any product on Amazon. This helps you identify seasonal products and better understand the demand. The Starter plan includes unlimited use of Trendster.

Xray

Helium 10 XRay

Xray provides detailed analytics on any Amazon product like estimated sales, revenue, Best Seller Rank, fees, and more. This additional data helps you thoroughly analyze a product's potential. You get unlimited use of Xray with the Starter plan.

What's Included in Helium 10 Starter Plan for Keyword Research?

Helium 10's Starter Plan offers a range of keyword research tools to help Amazon sellers optimize their product listings. Here's a brief overview of the tools available in the Starter Plan:

Cerebro

Helium 10 Cerebro

A reverse ASIN lookup tool that helps you uncover the keywords your competitors are ranking for. With Cerebro, you can analyze your competitors' listings and identify high-performing keywords to include in your own listings.

Magnet

Helium 10 Magnet

A keyword research tool that helps you find relevant keywords for your product. Magnet uses Helium 10's proprietary algorithm to generate a list of keywords based on your seed keyword, search volume, and other factors.

Xray Keywords

Helium 10 Xray

A tool that allows you to see the search volume and competition level for specific keywords directly on Amazon's search results page. With Xray Keywords, you can quickly identify high-volume, low-competition keywords to target in your product listings.

Mispellinator

A tool that helps you find and capitalize on misspelled keywords. By targeting misspelled keywords, you can capture traffic that your competitors may be missing out on.

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Helium 10 Listing Optimization Tools in Starter Plan

Helium 10 offers various listing optimization tools to help sellers create high-quality listings that convert browsers into buyers. Here are some of the key listing optimization tools available in the Starter Plan:

Frankenstein (Limited 30-day use): This tool helps process long keyword lists by removing duplicates, special characters, common words, etc. It streamlines keywords for listings.

Scribbles (Limited 30-day use): This tool tracks the live usage of keywords in listings and helps organize them by search volume. It also shows character limits.

Listing Analyzer (2 uses per month): This tool analyzes listings to provide optimization tips. It gives a Listing Quality Score to identify areas for improvement.

Listing Builder (2 product listings, no Amazon sync): This tool helps create listings with relevant keywords and content that converts. But sync to Amazon and some options are limited.

Index Checker (6 uses): This checks if keywords in listings are indexed by Amazon to improve search visibility.

Audience (Full use): This tool helps run polls to get feedback from real Amazon shoppers to optimize listings.

Helium 10 Operation Tools in Starter Plan

Helium 10 offers several operation tools in the Starter Plan to help manage your Amazon business, albeit with some limitations. Here's an overview:

  • Alerts: Stay ahead of potential issues with up to 2 alerts, ensuring you're immediately notified about critical changes or updates to your listings.
  • Inventory Management: Simplify your inventory processes with Helium 10's inventory management tool, designed to help you maintain optimal stock levels and avoid overstocking or stockouts.
  • Inventory Protector: Protect your inventory from being exploited by setting limits on order quantities, safeguarding your stock from fraudulent bulk orders.
  • Follow-Up: Enhance customer satisfaction and boost your seller reputation with automated email follow-ups, encouraging positive reviews and feedback.

Helium 10 Analytical Tools in Starter Plan

Here's a brief overview of the tools included in the Starter Plan:

  • Keyword Tracker: This tool allows you to track the ranking of your keywords on Amazon. However, the Starter Plan limits the number of keywords you can track.
  • Market Tracker: This feature enables you to monitor product trends and sales data in your chosen marketplace. In the Starter Plan, you're limited to tracking only 1 market.
  • Profitability Calculator (Profits): This tool helps you estimate your profitability by considering various costs associated with selling on Amazon. It's available in the Starter Plan with no specified usage limit.

What's Not Included in the Helium 10 Starter Plan?

The Helium 10 Starter Plan provides a great entry point for new Amazon sellers, with access to powerful tools like Xray, Cerebro, and Magnet. However, there are some limitations to be aware of.

Features not included in the Starter Plan

  • Exit Ticket: Helps identify potential issues that could lead to account suspension. Only available on higher-tier plans.
  • Business Valuation: Analyzes the value and profitability of an Amazon business. Unlocks on the Diamond plan.
  • Refund Genie: Automates and manages returns and refunds. Limited access on Starter.
  • Adtomic: Sophisticated advertising and campaign management system. Requires Diamond bundle.
  • Monthly Expert Training: Video courses and coaching from industry experts. Access starts from the Platinum plan.
  • In-person Workshops: High-level training events for seasoned sellers. Part of the Elite add-on only.
  • Market Tracker 360: Tracks competitors across multiple sales channels. Diamond plan feature.
  • Private Facebook Group: Exclusive community of top sellers. Diamond plan and up.
  • Advanced Brand Analytics: Custom reporting and business intelligence. Enterprise solutions only.
  • Elite Mastermind Group: Workshops and coaching for elite sellers. Enterprise add-on only.

The Starter Plan allows limited use of some tools like Cerebro, Magnet, and Inventory Management. It's ideal for testing out Helium 10 or launching your first products. But for advanced features and unlimited use across all tools, you'll need to upgrade to higher plans.

How Do You Sign Up for the Helium 10 Starter Plan?

Here are the steps to sign up for the Helium 10 Starter plan:

  • Go to the Helium 10 website and click on “Sign Up” in the top right corner.
Helium 10 Sign Up
  • Fill out the signup form with your name, email address, and password. Agree to the terms of service.
  • You will be taken to the account setup page. Select “Starter” as your membership plan.
Helium 10 Pricing
  • Enter your payment details on the secure checkout page. The Starter plan costs $29 per month when billed annually.
  • After payment is completed, you will have access to the Helium 10 dashboard. Connect your Amazon Seller Central account to start using the tools.

If you need more usage rights or additional tools, you can easily upgrade to the Platinum or Diamond plans.

Who Should Opt for Helium 10 Starter Plan?


The Helium10 Starter Plan is ideal for new Amazon sellers who are just starting out and want to test the platform. With key features like limited access to Cerebro, Magnet, Black Box, and Alerts, it allows beginners to evaluate Helium10 before fully committing. The affordable $39 per month price point also makes it feasible for first-time entrepreneurs.

As your business and product catalog grows, you can always upgrade to the Platinum or Diamond plans later on. So if you're an aspiring Amazon seller looking to get your feet wet, the Starter Plan is a great way to begin leveraging Helium10 without overspending initially.

Pros and Cons of the Helium 10 Starter Plan

Pros:

  • Affordable at $29/month for new sellers to try Helium 10's core tools.
  • Provides access to essential product and keyword research tools like Xray, Cerebro, and Magnet.
  • Includes helpful FBA training courses like Freedom Ticket.
  • Allows tracking of 1 keyword and 1 product to start with.

Cons:

  • Very limited usage rights, only 1 market tracking allowed.
  • No access to important marketing tools like Adtomic and Portals.
  • Keyword tracking is limited, and unsuitable for scaling advertising.
  • Lacks some advanced analytics features limited to higher plans.

The Helium 10 Starter plan is best suited for beginners launching just 1-2 products on Amazon. For intermediate sellers managing more listings or looking to expand, the Platinum or Diamond plans are better options with fewer restrictions.

Top FAQs Related to Helium 10 Starter Plan 2024

What tools are included in the Helium 10 Starter Plan?

The Starter Plan includes limited access to tools like Xray, Black Box, Cerebro, Magnet, Alerts, Inventory Management, etc. However, usage limits apply.

How much does the Starter Plan cost?

It costs $29/month if billed annually or $39/month if billed monthly.

What seller accounts can I connect with the Starter Plan?

You can connect up to 2 seller accounts – 1 Amazon and 1 Walmart account.

Can I upgrade to a higher plan later?

Yes, you can upgrade to the Platinum or Diamond plan anytime as your business grows.

Is there a free trial for the Starter Plan?

No, but there is a free plan with very limited tool access. The Starter Plan is the paid entry-level plan.

What training is included with the Starter Plan?

You get access to the Freedom Ticket training course to learn selling on Amazon via FBA.

Are there any additional perks with the Starter Plan?

Yes, you get access to extra features like the mobile app, Chrome extension, etc.

Can I track keywords with the Starter Plan?

Yes, you can track up to 20 keywords with the Keyword Tracker tool.

Are there any plan usage limits I should know about?

Yes, most tools have limited usage with the Starter Plan, so check individual tool limits.

Who is the Starter Plan ideal for?

It's great for new Amazon sellers with just a few products looking to test Helium 10 before upgrading plans.

Final Words

To summarize, the Helium 10 Starter Plan provides an affordable entry point for new FBA sellers to access core tools for launching their first products. With access to limited product research features like Xray and Black Box, inventory management capabilities, plus introductory training via Freedom Ticket, it has just enough to get beginners started.

However, the low usage limits mean it's only viable for managing one or two products. As your catalog and business grow, it becomes essential to upgrade to the Platinum or Diamond plans. They remove restrictions, add more robust analytics, open up advanced promotions, and enable scaling.

Ultimately, the Starter Plan succeeds as an MVP package – it gives you a taste of Helium 10's capabilities to build conviction without overcommitting budgets initially. Once the value is proven, you can ramp up investment in sync with business growth. So use the Starter tier wisely to test the waters, then upgrade to unlock the full power of Helium 10.

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