Sellics Profit Dashboard
MAJOR CHANGES THAT TOOK PLACE

Sellics has recently joined forces with Perpetua, creating an even more strong platform for e-commerce growth.

Need a clearer picture of your profits?

Running a successful Amazon business requires meticulous tracking of various performance metrics. And Sellics Profit Dashboard is one such powerful feature that offers real-time insights into your Amazon business, helping you track sales, costs, and profits with ease.

In this guide, I will walk you through the steps on how to access the Sellics Profit Dashboard to track and optimize your Amazon business performance in 2024.

Let's get started! 🚀

What is the Sellics Profit Dashboard? 🤔

Perpetua

The Sellics Profit Dashboard is an extremely useful feature that provides real-time insight into the profitability of any Amazon seller. It integrates with any Seller Central account to provide relevant and up-to-date, accurate financial data. This dashboard calculates the true profit by deducting all costs to sales revenue, including Amazon fees, PPC spending, promotions, and item costs.

Refreshes occur every five minutes, so through this, sellers can track their exact profit margins and actually see the profitability of each SKU. Cost metrics are broken down in a user interface intuitive enough to identify the core drivers of profit and make data-driven decisions to optimize Amazon's business performance.

Key Features of Sellics Profit Dashboard

  • Real-Time Profit Tracking: Monitor your profits with fully automated calculations.
  • Cost Breakdown: Detailed breakdown of all costs, including Amazon fees, PPC spend, and item costs.
  • Sales Performance: Track sales performance across different products and campaigns.
  • Integration with Seller Central: Seamless integration with Amazon Seller Central for accurate data.

Why You Need to Track Your Amazon Performance?

Before we get into the nitty-gritty of the Sellics Profit Dashboard, let's talk about why tracking your Amazon performance is so important:

  • Make Data-Driven Decisions: Gut feelings can only take you so far. To scale your business, you need hard data to guide your strategy.
  • Identify Opportunities for Growth: Tracking key metrics helps you spot areas where you can boost sales and cut costs.

Now that you're convinced, let's explore how Sellics makes performance tracking a breeze. 😎

Connecting Your Amazon Seller Central Account

To get started with the Sellics Profit Dashboard, you first need to connect your Amazon Seller Central account. Don't worry, it's a piece of cake! 🍰

Signup for Sellics account
  • Go to “Settings” and click “Connect to Amazon“.
Perpetua-Connecting to Amazon
  • Follow the prompts to authorize the connection.
Perpetua Account Name
  • Voila! Your data will start syncing automatically.

Sellics uses the Amazon API to pull in your sales, orders, fees, and other data in real time. That means you always have the most up-to-date information at your fingertips.

Exploring the Profit Dashboard

Now that your account is connected, it's time to get into the Profit Dashboard. Here's a quick overview of what you'll see:

Understanding Profit of Sellics
SectionDescription
OverviewKey metrics like sales, costs, and profit for your selected date range.
OrdersDetailed breakdown of your orders, including fees and margins.
CostsBreakdown of your costs, including product costs, shipping, and Amazon fees.
ProfitCalculation of your net profit after all costs are deducted.

The dashboard is fully customizable, so you can adjust the columns and filters to see the data that matters most to you.

Analyzing Your Sales and Revenue

The first thing most sellers look at is their sales and revenue. Sellics makes it easy to see how much you're selling and earning over any time period.

In the Overview section, you'll see high-level metrics like:

  • Gross Revenue: Your total sales before any deductions.
  • Net Revenue: Your revenue after Amazon fees and refunds are deducted.
  • Units Sold: The total number of items you've sold.

You can click into the Orders section to see a detailed breakdown of each order, including:

  • Order date and ID
  • Product name and ASIN
  • Quantity and price
  • Shipping and gift wrap charges
  • Amazon fees
  • Your Net payout

This granular data is gold for analyzing your bestsellers, identifying trends, and spotting any issues with orders or fees.

Tracking Your Costs and Expenses

Knowing your revenue is only half the story. To calculate your true profitability, you also need a clear picture of your costs. Sellics breaks this down for you in the Costs section.

You'll see your costs split out into buckets like:

  • Product Costs: What you paid for your inventory.
  • Amazon Fees: Referral fees, FBA fees, storage fees, etc.
  • Shipping Costs: What it costs to ship items to Amazon or customers.
  • Promotions: Discounts, coupons, or other promos you've run.
  • Returns: Refunds are issued for returned items.
  • Taxes: Estimated sales tax collected on orders.

Having all your costs clearly laid out makes it easy to see where your money is going and find opportunities to cut expenses.

Calculating Your Profits

The ultimate goal of any business is to turn a profit. Sellics does the hard work of calculating your profitability for you, factoring in all your sales and costs.

Calculating Profits On Sellics

In the Profit Section, You'll See Metrics like:

  • Net Profit: Your total profit after all costs are deducted.
  • Profit Margin: Your profit as a percentage of your revenue.
  • Profit per Unit: How much you earn on each item sold.

You can view your profit metrics for any date range and apply filters to drill down by marketplace, product, or brand. This helps you identify your most and least profitable products so you can optimize your portfolio.

Sellics also provides helpful visualizations of your profit data, like graphs showing your profit trend over time. This makes it easy to spot dips or spikes in profitability.

Utilizing Other Sellics Features for Deeper Insights

While the Profit Dashboard is the heart of performance tracking in Sellics, the tool offers many other features that provide deeper insights for growing your business. Here are a few key ones:

🔍 Product Research

  • Uncover high-potential product opportunities
  • Estimate sales and revenue for any product
  • Analyze competition and market trends

🏷️ Listing Optimization

  • Audit your product listings for areas to improve
  • Get AI-powered recommendations to boost visibility
  • Track keyword rankings for your products

🛒 Inventory Management

  • Forecast demand to prevent stockouts
  • Get reorder alerts and suggestions
  • Manage your FBA inventory and storage costs

📣 PPC Advertising

  • Automate and optimize your ad campaigns
  • Track your ad spend and ROAS
  • Get AI-powered keyword and bidding suggestions

By combining the insights from the Profit Dashboard with these other tools, you can make smarter, data-driven decisions to scale your Amazon business.

Alternatives to Sellics Profit Dashboard

While Sellics is a popular choice for Amazon sellers, it's certainly not the only option out there. Here's how it stacks up against some key alternatives:

ToolProsCons
Jungle ScoutExcellent product research and opportunity finderThe profit dashboard is not as advanced
Helium 10Powerful tools for listing optimization and keyword researchHigher learning curve and cost
AMZScoutAffordable pricing and easy to useFewer features compared to Sellics

Ultimately, the right tool for you depends on your specific needs and budget. Sellics offers a good balance of features and usability for most sellers.

✅Tips for Making the Most of Sellics Profit Dashboard

To wrap up, here are some tips to help you get the most value out of the Sellics Profit Dashboard:

  • Check Your Dashboard Regularly – Make it a habit to review your metrics daily or weekly. This helps you stay on top of your performance and catch any issues early.
  • Set Goals and Track Your Progress: Use the dashboard to set sales and profit goals for your business. Then track your actual performance against those goals to stay motivated and on track.
  • Use Filters to Drill Down: Don't just look at your overall metrics. Use the filters to segment your data by product, brand, marketplace, or other factors. This helps you identify top performers and spot areas for improvement.
  • Take Advantage of the Graphs and Visuals: Sellics provides helpful charts and graphs to visualize your data. Use these to spot trends and patterns that may not be obvious from the raw numbers.
  • Combine with Other Sellics Tools: The Profit Dashboard is even more powerful when used in combination with Sellics' other features like inventory management and PPC optimization.

End Note

As an Amazon Seller, it's vital to keep up with your finances. Sellics Profit Dashboard is what's going to help you master your business on Amazon. It's not about knowing the numbers; it's about understanding them and how to use them to grow.

From a veteran seller to someone just starting, this feature will help in making more intelligent decisions on how to maximize profits. Sure, to be successful on Amazon is not just to sell but to be profitable.

So go ahead and take the Profit Dashboard for a spin.

Happy Selling! 🎉

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